, , ,

Writing Great Copy – A Key Small Business Marketing Skill

Writing great sales copy is a real skill and is vital for small businesses.

But the good news is that it’s a skill that you can learn.

I’m not saying it’s easy but when you develop the ability to influence people and persuade them to take action, the impact on your market will be huge. You’ll have the power to bring sales and enquiries flowing into your business whenever you need them, like turning on a tap.

To Write Compelling Copy – Use “Power Words

“Power Words” are the words which really resonate with your readers, that hit their hot buttons, compel them to read your copy and then to act on it.

Below is a small selection of ‘Power Words’:

  • You
  • Free
  • New
  • Discover
  • Win
  • Guaranteed
  • Latest
  • Improve

But the most powerful of all ‘Power Words’ is the word ‘You’

The ‘Point-of-You’.

The big mistake a lot of businesses make it to tell the reader what they do. What they should do is tell you, the reader, what they can do for you. So see the difference. When you use the ‘Point-of-You’, you talk about your readers and what they want. You make a connection with your reader and making sales is all about making connections.

So remember – your sales copy shouldn’t be about you but about your customers and what you can do for them.