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Why You Should Have A Marketing Funnel

Do you have a marketing funnel in your business?

I suppose my next question should be do you know what I mean when I talk about a marketing funnel?

The reason I’m talking about this now is because last  Monday was the 29th February – leap day.

It only comes round every four years and for some reason is the day women are meant to propose to men.

Proposals aside  leap day and even leap year is a time when you can turn convention on its head and do things differently.

Now if you’re like most small business owners, you would very much like to grow your business and the sad fact is that if you keep on doing everything the same as you have been, your results will stay the same.

If you’re going to grow your business you’re going to have to do things differently.

And I would suggest that your marketing is the best place to start.

So what marketing are you doing currently?

If you’re like the majority of business owners I meet, you’ve got a website, you do some networking, you’ve got a Facebook page and you tweet a bit, you may even take out the odd local ad or even send out an occasional email.

Does that sound like you?

And how’s it working?

For most people that list of activity brings in disappointingly little and business growth still comes down to word of mouth – referrals from happy customers.

So if it’s not working as you’d like, why not take a fresh look and do things a bit differently.

So my suggestion is that instead of your time consuming and ad hoc approach why not put a marketing funnel in place that will work 24/7 for you, building customer relationships and delivering a predictable and reliable flow of leads.

So what does the kind of marketing funnel that I’m talking about look like?

Firstly it starts with your website.

But it’s got to be a website that converts visitors to enquirers and also generates their contact details.

How do you persuade people to give you their contact details – by offering them a lead magnet – a free report, a video – something of value that they want.

My lead magnet is my book “ The 10 Essential Business Growth Strategies” have a look www.marketingsurrey.co.uk

Once you have their contact details, an auto responder sequence kicks in.

Whether that’s 5, 7 or even more emails, you now start building a bit of a relationship with the prospect.

In the last email in the sequence you will ask for the order in some form. That might be a low level purchase (what is likely to be more successful at this early stage in the relationship a £29.99 product or a £500 product) or maybe an offer of a free consultation or whatever your first stage in the sale process might be.

If the prospect doesn’t bite on that, then they drop into your email marketing system and you regularly send them useful and valuable emails and continue to build the relationship that way.

Once you’ve built your marketing funnel, it will run on auto pilot, delivering the leads that you need to achieve the growth you’re looking for.

Now of course you can set your marketing funnel up yourself or with the help of your web developer, but if you’re serious about doing things differently in this mad and crazy leap year, it might make sense to have a word with me.

Setting up this sort of funnel is what I do and I can help you through each separate stage so why not get in touch