, , , , , , ,

Why The Content Of Your Website Is So Important

Recently I was checking out the website of an SEO guy I’d met at a networking event. As websites are at the very heart of this guy’s business, I was expecting the website to be technically perfect, maybe not very inspiring but put together with the ultimate care and attention to detail.

Well was I ever disappointed.

It was a mess.

It was littered with typos and grammatical errors. Now you could argue that this isn’t important and the only important thing is whether he can get my website to a prominent position on the first page of Google. My impression wasn’t helped by the fact that his website wasn’t ranking highly for what I thought were his most obvious keywords.

Moving away from the example of this one company, the question is whatever business you’re in, how important is the spelling, grammar and over all presentation of your website?

Coming back to my SEO scenario, I immediately started to form an opinion about him and his business standards and that led to my conclusion of shoddy website content = shoddy workmanship. I could be completely wrong, of course but if I’d come across that site purely via a Google search I would immediately move on to other sites that look more professional and show that they care about how they present themselves to the world.

I believe that words really do count when it comes to websites. After all, for the most part, it’s the written word that is doing the hard work on any website small businesses have to rely on their website content to get across their key messages and find a compelling way to engage with customers in order to keep visitors on their site for more than the 8 seconds that you have to persuade them to stay. Your website content is your business voice, so if you want to build trust and credibility, the words, grammar, punctuation and layout on each page of your website are vital.

The Internet has presented us with so much choice that we have to find ways of making decisions, applying various filters to get down to the final two or three businesses that we might purchase from. If the spelling and presentation let the site down, you’ve found a reason to discard that prospect.

We’re all concerned about our search engine rankings and now Google is focusing on the visitor experience and penalising sites that are written for search engines, we all should concentrate on the quality of the content and making sure that the site makes the best possible impression.

A little attention to detail, ensuring your site has no spelling mistakes, grammatical errors or layout glitches, could make a huge difference to your visitor response.