Use Email Marketing To Regularly Generate New Clients

Email marketing is one of the most reliable ways to generate new clients.

This last week I was also contacted by two people from my email list both of whom need help with their websites.

I communicate with my list every Wednesday, as I have been doing, without fail, for the last 5 years.

I don’t expect to be deluged with responses – in fact I couldn’t cope with it if I was.

What I aim for and what I get is a regular trickle of people who respond to my emails because they need help.

And there you have the point of email marketing.

I keep in people’s consciousness. I demonstrate my expertise but it is left to the recipient to contact me when the time is right for them.

Of course I don’t know when the right time is which is why it’s important to be consistent and persistent.

Right there you have one of the key points – a large part of marketing is just turning up regularly.

People get to know you, hopefully they get to like you and crucially they get to trust you enough to make contact.


So what are the secrets of successful email marketing?

There are three crucial stages in the email process.

  1. Getting the email opened

You can have the best content in the world, but if no one opens it, it’s wasted.

The subject line is vital in getting your email opened.

My strategy is to use intriguing subject lines.

Ones where the recipient isn’t sure what the email will open it to find out.

  1. Valuable Content

The second important issue in email marketing is to deliver valuable content.

If your subject line persuades people to open the email, the content has got to make it worth their while to actually read it.

If you add value to your list through the quality of your content, then you can email them as often as you like.

Conversely if you’re providing rubbish content, emailing once a year is too often.

  1. The call to action

Your whole objective is to make people take action so at some stage you must tell them what you want them to do.

It’s important to give them as many communication options as you can. Some people will not want to pick up the phone, while others will want to talk to you there and then.

So with that in mind, if you want some help with your email marketing, but you don’t have the time or confidence to do it yourself, get in touch on mikejennings@marketingsurrey.co.uk, call me on 01483 200387.