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Top Tips for Combining Digital and Traditional Marketing

In the last few years the world of digital marketing has exploded.

SEO, content and social media campaigns have become essential elements of your marketing efforts.

However, this doesn’t mean that you should forget about traditional marketing methods.

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In fact, to ensure that your business gets maximum exposure, you should use traditional and digital marketing synergistically together.

Use Traditional Marketing to Support Digital Marketing

Traditional marketing techniques can be used to drive prospects online.

The two methods will complement each other when done properly; helping you achieve your company’s objectives.

Spread Your Message Across Different Platforms

If your customers are of all different ages, you will have to use different channels in order to get your message heard.

For example, your younger audience are more likely to be online and would therefore be better reached through social media and online campaigns.

For your older, less digital savvy audiences, more traditional forms of media, such as TV advertising or direct mailwill be more effective.

Successful businesses promote themselves on a variety of different platforms. Sticking to just one will risk missing large sections of your different audiences.

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Always Stay Consistent

Whether utilising traditional or digital marketing, it’s important that your business is presented consistently.

It’s essential that you have a clear marketing strategy, regardless of the methods being used to implement it.

Without a clear strategy, you’ll end up confusing customers and risk losing them along the way.

Reward Customers for Going Online AND Offline

If your business operates both online and offline, you should look to cross market across the two platforms.

If you have a physical store as well as an online one, you can offer an incentive to customers who come into your shop which can be redeemed online and vica versa.

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Both digital and traditional marketing methods are essential to the success of your business. It’s up to you to find the correct balance between the two.

If you would like to learn more about marketing your business online and off line,  contact me today.

You can reach me by calling 01483 200 387 or by emailing mikejennings@marketingsurrey.co.uk and I’ll be happy to answer any questions.

You can also find me on FacebookTwitterGoogle+, and LinkedIn.