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The World’s Most Powerful Business Generating Tool

So what is the world’s most powerful business generating tool?

The answer is pay per click advertising.

The real beauty of pay per click(PPC) is that it can dramatically improve your business’s performance in a remarkably short period of time.

What Is PPC?

PPC is simply a way to put an advertisement  for your website at, or near the top of the search engine listings.
Whatever your business – whether you’re a landscape gardener or a party caterer you can be at the top of the search engine results for anyone searching for your services within an hour!
But the great thing is you only pay when somebody clicks on your ad. Hence the name ‘pay per click.’
How much you pay for each click depends on how much competition there is for the search terms  that you want to use and how high up on the search engine you want to be. Either way, you choose how much you pay – and you can also specify a maximum daily budget.

The fact is that PPC is the most effective direct marketing tool in the world.

Why?

Because there is simply no easier and faster way to reach qualified potential customers.  They search you out and you only pay when they click on your ad and visit your web site. Can you imagine if you only paid a newspaper when someone actually read your ad?

Google Adwords

Google dominates the world of PPC.
Setting up an account is really simple. There is no minimum spend and best of all, your campaign can be up and running within minutes. In one hour from now, you could be sending a steady stream of qualified visitors to your website.

How Does It Work?

1.    You write your ad. It needs a catchy headline and a few words of compelling copy to get people to click on your ad.

2.    You select the keywords that you are going to bid on. These should be the words people will use to search for your services.

3.    Next, you need to decide how much you are willing to pay for each click. The more you  pay, the higher your ad will be placed.

A word of warning at this stage. You can spend loads of money and get little result. This could be down to selecting the wrong keywords or your web site not persuading visitors to buy. It is very important therefore that you monitor your results very closely and take rapid action if you’re not getting the results you want.

So now you’re up and running, here are a couple of tips to make sure Google works profitably for you.

Your Position On The Page

Adwords ads appear across the top of the page and down the right hand side. The closer you are to the top, the more clicks you will get..

Many people think that the only way to appear high on the page is to pay more per click. But this is only half the story.
The other 50% is determined by the number of people who click on your ad. This is known as your click through rate or CTR. Ads that get clicked on more often get a better position. And of course, that means they get clicked on even more often, and you end up in a virtuous circle.

What Determines The Number Of Clicks Your Ad Receives?

The answer’s simple. Apart from your position on the page, it’s the quality of your ad. In other words, people who write better ads get more people clicking on those ads and end up paying a lot less.

Test Your Ads Against Each Other

Our second tip is that Google lets you run two different ads at the same time for any of your keywords. This lets you test two different ads at the same time. You’ll find that one will almost certainly outperform the other.
Once it becomes clear which of your two ads is performing best, delete the underperforming one. Then write a new ad to try to outperform the better ad. Keep doing this and over time your click through rates will go up and up. You will soar above your competition, safe in the knowledge that not only are you getting more clicks, but you are paying less than them for each click to your website.