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The Value Of Information Products In Small Business Marketing

If you want to generate more new enquiries, you have to give people a reason to identify themselves as interested and tell you who they are.

One really effective way of doing this is to offer them free but valuable information which will build your credibility whilst subtly promoting your business.

Providing information will position you as an expert

Information is a valuable commodity, and if you have a story to tell, experiences to share or knowledge that could benefit a potential customer, publishing it in the form of a guide will help you in several ways:

  • It establishes your authority and expertise.
  • It shows that you care about helping and informing clients rather than just promoting your business.
  • It will promote your business in a way that means that you don’t have to blow your own trumpet.
  • It gives your website visitors a reason to give you their contact details so that you can build a valuable database of people interested in your business – these prospects represent future income.

Unlike newsletters or brochures, which often offer the reader little and are usually extremely dull, a professional information guide will both ensure that you stand out from your competitors and genuinely promote your business to your readers.

The angle you take for your information booklet is entirely up to you. You could write about the advantages of your product or service, what to look for when deciding on a business in your particular field, top tips on how to perform better in your niche.- the choice is yours.

Whatever you choose, as consumers are always looking for advice, your guide will be an effective marketing tool for your business.

By offering potential clients a free information booklet on your website, you can instantly start filling your marketing funnel. By positioning the guide as an authoritative item, visitors will exchange their contact details for the information.

You are now able to start marketing to them in a regular and planned manner.