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The Importance Of Proactive Marketing

Proactive marketing

I can’t stress enough the importance of proactive marketing

Too many businesses are reactive – they have no plan of how they’re going to generate customers,

They don’t take responsibility for their marketing and therefore for their success.

Two businesses have already closed down this year on a little parade quite close to where I live.

One’s a small café and the other is a nail bar.

Both of them score zero out of ten for proactive marketing – they’ll blame everyone but themselves for their demise.

But the truth is they’re in denial.

There ought to be some kind of law against people like that setting up in business.

Marketing doesn’t need to be expensive. You don’t need to take out radio ads or pay for billboards.

If the owner of that nail bar had gone on Facebook and run a simple ad to local women  they could have reached thousands of potential customers and generated loads of new customers.

If the cafe owner was doing the same, just running simple, effective Facebook ads to the local area, they would have had a lot more business.

Instead they both just opened their doors and seemingly hoped for the best.

And why do people do this?

You can sum it up with the sentiment in the Kevin Costner film “Field of Dreams” which had the strap line, “If you build it, they will come”.

Of course this is complete rubbish.

But it’s that sort of thinking that pervades so many local businesses today.

So what’s the alternative?

Business owners need to have the mindset – “When I build it, I will bloody well make sure that the world knows about it…”

And they have to follow up the mindset with proactive marketing.

Your marketing budget needs a much bigger investment of time and creativity than it does of cash.

However if you’re not one for proactive marketing and you don’t feel that you know where to start, drop me an email on mikejennings@bda.me.uk or call me on 01483 200387.