The Importance of Marketing Regularly

The importance of marketing regularly cannot be overstressed.

Why?

Because a major problem that small businesses suffer from is that nobody knows they exist.

If every company in your target audience within a thirty mile radius knew about your business and how you could help them, do you think you would do more business?

Of course – loads more but becoming known is not an easy job.

You can’t just communicate once or twice and leave it at that.

To become well known you need to market regularly to your audience over an extended period of time.

It’s a marathon not a sprint.

Your prospects have to get to know you over time.

They have to go through the “know, like, trust” process.

Think about it.

Would you do business with an organisation you don’t know anything about?

Is what they’re offering something you’re interested in?

Are their values the same as yours?

Do you like them, do you think you could work with them?

And crucially, do you trust them?

Have you got confidence in what they’re saying?

Unless you can say yes to all these points, you’re probably not going to work with them.

Of course none of this happens overnight.

You have to be in it for the long haul and commit to marketing regularly to them.

It’s estimated that you have to have upwards of 11 contacts before the average person will make a decision.

I also suggest that you mix up the marketing channels you use.

Different people will respond differently to different approaches.

So instead of only using one approach, consider:

  • Email
  • Direct mail
  • Video
  • Google Ads
  • Facebook Ads
  • Google My Business
  • Remarketing
  • Social media

But if you stick at it and market regularly to your audience you will get the results you’re looking for.

I communicate with my audience every Wednesday and I have been for the last 5 years.

That’s a hell of a lot of contact points.

So if you’re still at the starting line of your own personal marathon but are determined that your business is going to win the race with your competitors and your committed to marketing regularly, get in touch on mikejennings@marketingsurrey.co.uk  or call me on 01483 200387.