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Stuck for Blog Ideas?

There are many benefits to having your own business blog.

As you can see from my regular blog updates, I’m a big believer in blogging!

Not only is it a great way to communicate with your customers, it’s also useful for displaying your authority in your industry not to mention that Google loves fresh content and will reward your site’s rankings accordingly.

Sometimes, however, finding inspiration for your latest blog post can be tough. I know how difficult it can be to find something new to write about every week.

Take a look at some of my ideas for blog writing – hopefully, you can use these to get your creative juices flowing.

blog

Think About Wider Concerns

Customers and potential customers don’t want to read blogs that are solely promotional or talking about your products and services.

A blog shouldn’t be all about your company, it should address the wider concerns of your customers.

For example: if you sell men’s clothes, you could be blogging about sport and entertainment.

These sorts of blogs will be easily shared and will draw readers to your site.

Check Out Current Events

The news can be a great source of inspiration for blog topics.

No matter what industry you’re in, there’s bound to be something relevant to your business and customers.

For example: a travel company would find plenty to blog about with news articles concerning how the exchange rate has been affected by the process of Brexit or even Donald Trump’s recent ban on citizens of specific countries from entering the USA.

These blogs will show off your authority in your industry, demonstrating to customers that you know what you’re talking about.

News Update Concept

Start a Series

A series of blogs can be great to use when you’re struggling for ideas.

This could include anything from a series of ‘How To’s’, to ‘Product Spotlights’, to ‘Frequently Asked Questions’.

For example: if you are a plumber, you could run a troubleshooting series to talk about common problems that wouldn’t require your services.

These blogs will help to develop your readership who are likely to come back and read more if they know that this is part of a series.

While writing a blog is a great business tool, it is easy to let it become stagnant.

Make sure to keep that creativity up by using ideas such as these and you should be on your way to a successful blog.

If you would like to know more about how you can use a blog to generate business, please don’t hesitate to get in touch with me by calling 01483 200387 or email me on info@bda.me.uk and I’ll be more than happy to help.