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The Simple Formula To Help Your Copywriting

How often when you sit down to write something –  an email, a web page, a Google ad or whatever ….. do you find yourself completely uninspired.


You’ve got a rough idea in your mind what you want to say but how do you start and then how do you structure it and how do you make sure you keep people reading?


It’s so frustrating isn’t it?


To make matters worse as you sit there struggling, you start getting irritated about how long you’re spending and worrying about all the other things you have to do that day. On top of that if it’s a piece of marketing collateral you’re writing, you know that if it isn’t good it won’t persuade your audience to take action  as you need them to.

Creativity problems. Blank sheet of paper and crumpled paper wads.

The whole thing can start becoming stressful and annoying.


If it’s any consolation to you, you’re not the only one.


Some days I sit down and the words just flow off my fingers and other days it’s a real struggle and copywriting is one of my core skills.


The good news is that there is a very simple formula which absolutely anyone can use which is guaranteed to give you a structure and to get you started.


It revolves around a simple formula and 3 little words:




checklist with a ticked box and a pen

You identify the reader’s pain, you stick the knife in to stir up the wound and increase the pain and then you give them the solution.


And that’s all there is to it.


If you want to see it in action, just go back through this blog and see what I’ve done.


I started off by identifying the pain we all suffer at times – writer’s block.


I then agitated the situation and made the pain worse by highlighting the emotional angst that goes with writer’s block – when you start worrying about wasting time and possibly creating ineffective marketing.


And then I offered the solution – the 3 step process.


Easy isn’t it?


Apply this basic structure to your copywriting and not only will your response rates rocket but you’ll find it much quicker and easier to get the writing done.

Writing Pen with Letters

So I’ve now given you the weaponry to become a ninja copywriter but I fully understand that there may still be a big difference between knowing how to and being able to.


Copywriting is a skill which not everyone has.


If you fall into that category and still need some help from a marketing consultant in Surrey and the surrounding area, I’m your man because I love it and my copy generates response and makes readers take action.


So if you need help to draft that vital selling message, drop me a line at mikejennings@marketingsurrey.co.uk or if you really don’t want to write, call me on 01483 200387 or contact me via the website.