The Client
Eagle and Falcon are a German company based in Dubai who specialise in immigration and relocation services and obtaining visas for expats and their staff.
The Requirement
The market was being dominated by a large American company. Eagle and Falcon needed help to overcome the perceived advantages of the American company and so gain new corporate clients within Dubai. Deutsche Bank were their major client and they were targeting other western blue chip clients.
My Solution
- The first task was to create a compelling enough offer to induce large companies to trial Eagle and Falcon’s services.
- We put together a free trial offer and backed it up with a cast iron guarantee.
- We then created an email and direct mail campaign to the companies within the major business centre in Dubai.
The Results
This resulted in 3 new multi national corporate clients which in this market is huge and finally an offer to acquire the company by one of the UK “Magic Circle” accountancy firms.
“Eagle & Falcon hired Mike Jennings to advise on a strategy to grow our customer base. This task was an extraordinary undertaking as Mike’s company usually provide services only to customers in the UK. Mike understood in a very short time the market parameters in Dubai where our company is based.
He was extremely supportive, understanding and very creative in this business approach. With Mike’s help we identified very high profile clients and sent them a series of communications to promote our services. Based on Mike’s recommendations and email texts we managed to arrange a meeting with a multinational company who has offered to acquire our company and incorporate our staff and services into their organization. This is the ultimate outcome of a very successful business relationship!”
Angelika Sesterheim – Owner and Managing Director
