Product Sampling

Product sampling

Product sampling, allowing your prospects to sample your product or service is a vital part of the marketing process.

This was graphically demonstrated to me just last weekend.

My eldest daughter is getting married next May.

Incredibly you have to sort everything out about a year in advance otherwise everything’s booked up.

So last Sunday a catering company came round so we could sample their food.

What a great afternoon.

Sitting in your own garden having delicious food cooked for you by someone else.

However the company were pretty savvy both in their marketing and general commercial management.

So we found them through Google in the normal way and got a ball park quote.

The next thing was product sampling – tasting the food to check we actually liked it.

All their food is cooked over wood fires so they turned up in their monogrammed polo shirts, bringing everything with them that they needed – gazebos, fire bowls, grills, crockery etc.

The theatre of the cooking is one of their key selling points and they made sure that ran perfectly.

The food itself was great and was beautifully presented.

Whether on the day itself when they’re catering for significantly more than four people, the food will be as good is another question.

The guys themselves couldn’t have been nicer.

So basically they got their sales pitch absolutely right.

This is an area where lots of small businesses let themselves down.

When you get the chance to demonstrate your wares, have you thought through every element in the process to make sure you’re presenting the best version of you that you can.

Of course the key element in all this was the actual product sampling – in this case the food.

Obviously with food it’s easy but you should find some way in which prospects can test drive whatever you sell so that they can be confident that it provides what they’re looking for.

Now the other element that was interesting was the charging.

The tasting itself cost about £90 per head so with 4 of us it was an expensive lunch.

But if you go with them, then the cost of the tasting is deducted from the final bill.

So in effect, the tasting becomes free.

Which is quite a clever and powerful incentive to choose them.

If we hadn’t decided to use them, they would still have been well paid for the few hours they spent with us.

So it really was a bit of a win/win for them.

Is there any way you could take this idea and apply it to your own business?

Luckily we loved them so this great lunch will turn out to be free.

Which calls into question the idea that there’s no such thing as a free lunch.

If you need any help thinking of and executing clever marketing ideas, get in touch on mikejennings@marketingsurrey.co.uk  or call me on 01483 2003897.