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One Simple Sentence That Can Transform Your Website’s Performance

One of the most basic rules of selling is to ask for the order. Every successful salesman knows this.

If your website is going to convert visitors, it is going to have to ask for the order.

Your Website’s Call To Action

When you first sat down to plan your website, I hope that the objective of your website was one of the first issues you resolved.

What action do you want your website visitors to take?

Do you want them:

  • To call you
  • To email you
  • To download a special report or white paper
  • Place an order online

There are a range of actions you might want, so you must tell your visitors what they should do next.

The problem is that too many websites don’t do this. Without any instruction of what they should do, too many visitors will simply click away.

Every page of your website should have an instruction – a call to action, which says something along the lines of:

“To get started or to find out more, please call us now on 01483 200387, or email info@bda.me.uk or contact us through the website www.bda.me.uk

Expecting first time visitors to pick up the phone to you may be too large a step for some people so including other means of contact – email, completing the website enquiry form or even via social media will definitely increase your response rates.

Do yourself and your business a big favour and check your website now. Simply suggesting the next step, asking for the order can have a dramatic effect on website conversions.

Positioning Of The Call To Action

Website orthodoxy says that you must have your phone and email contact details top right on every page of your website. Additionally you may have newsletter and special report sign up boxes down the side of your pages.
Surely therefore that must be enough calls to action?

Now of course these are all very good and every site should have them but the problem is that lots of visitors just blank them out.

Visitors come to your site to solve a problem they have and to find information. Assuming they find what they’re looking for, they can become blinkered by the text and not see  information outside of this.

So what this means is that you need to build calls to action into the text itself.

There’s no need to limit yourself to just one call to action. While the end of the page is the natural place to ask for the order, you can also add others in in suitable places in the body copy.

And the beauty of the web is that you can test the results.
Add a call to action sentence to selected pages, and use your Google Analytics and Google Conversion Tracking tools to measure the difference over a few weeks.

The chances are that you will get more enquiries, sign ups and conversions.

So go on add in those extra sentences and just watch the change they make.