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Marketing Success – The Key Ingredients

Marketing success

What are the key ingredients for marketing success.

I’m going to explain by using the example of the England rugby team

Now I’m a big rugby fan.

I had been really looking forward to last Saturday’s England/Wales game.

In the first two games of this year’s Six Nations Championship England had been really good.

When they lost therefore the disappointment was so much greater.

So where’s the parallel between international rugby and marketing?

Admittedly you don’t get your head ripped off by hulking giants when doing your marketing, but bear with me and I’ll explain.

To be successful at sport 3 key elements have to come together.

  1. Having the appropriate level of skill and fitness is a must
  2. You need to have a plan and tactics plus the mental flexibility to alter the plan and tactics if they’re not working.
  3. The right mindset is vital – to be focused and up for it.

You can see where I’m going now can’t you because marketing success is just the same.

Firstly you need the requisite amount of skill and knowledge.

You’ve got to know what you need to do and have the skill and experience to execute it effectively.

But the good news is that you can learn most things.

The second thing is you have to have a plan.

You can’t just wing it.

You need to put your plan together and then be disciplined enough to execute it but while staying flexible enough that you can tweak what you’re doing if things aren’t working or circumstances change.

Marketing success doesn’t just happen.

Allied to this you need to use the right tactics for your target audience.

If your audience is elderly women then the media, the language and the offer you use are going to be very different to if you’re talking to teenage boys.

And the third point and this is probably the most important of all is your mindset.

Without the correct mental attitude you’re never going to succeed.

If you haven’t got the right determination and motivation you shouldn’t be running your own business.

You should go and get a job.

Running your own business is hard and lonely.

Shit happens and you have to have the mental toughness and determination to cope with it.

Above all you have to want it enough.

If you want it enough, you’ll do what it takes to make it happen.

Shame England didn’t have that mental toughness last Saturday.

If you’re struggling for marketing success I can help.

I’ve got the skills and experience to identify and execute the right tactics for your business, I can put together your plan and if need be I can give you a kick up the backside.

Just give me a shout on mikejennings@marketingsurrey.co.uk  or call me on 01483 200387.