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Make Your Website A Regular Source Of New Customers

Anyone who’s been in business for a while knows that two of the absolute ‘must-haves’ for success are:
1.Getting new customer or clients
2.Keeping them coming back for more

For most small business owners maintaining a steady flow of new clients is really quite difficult. The majority of business owners that I meet usually rely on using a few lead generation tactics. However, any business that uses just a few lead generation techniques is putting themselves at risk. What happens if these for some reason suddenly stop working?

If you want to grow your business, you need a steady flow of high-quality leads. To achieve that you need to use lots of different ways to generate leads, both on and offline.

Here are just five key tips on lead generation, without any cold calling (which you probably hate doing as much as I do!):

1. Set your lead generation objectives so you can determine what works and what doesn’t

Set specific targets that you can track and measure.

Spend time setting your objectives and specific, measurable targets. If you don’t, how will you ever know if your lead generation programme has been successful or not?

2. Use your website as your primary ‘lead conversion machine’

Your website, if set up and optimised correctly, can be a powerful marketing tool that takes prospects generated by your lead generation programme and converts them into a stream of high-quality leads.

To work effectively your key landing pages (the ones where visitors enter your website) must capture your visitor’s attention immediately. You must decide what action you want your visitors to take e.g. sign up for a newsletter, download a PDF etc and make sure you focus on getting them to do this on every page.

3. Use Social Media to drive people to your website

From a marketing point of view, one of the best uses of social media is to drive people to your website.
Whenever you tweet, link back to your website, whenever you blog include links back to your website and the same goes for Facebook and LinkedIn. Of course if you’re going to do this, then your social media utterances need to be relevant to your website content and to your business, but that should go without saying.

4. Use direct mail to generate leads

Direct mail like sales letters, post cards, flyers, etc, is still one of the most effective ways of communicating your messages to your target audience and of course, driving them to your website, where they should be incentivised to complete the kind of actions I’ve mentioned above.

Direct mail’s main advantage over email is that it doesn’t have the message filtering that email marketing has.

5. Use online advertising like Google AdWords to instantly drive quality traffic to your web pages

Pay-Per-Click advertising can be a highly effective way of getting the right people to your website quickly, particularly if you are finding it difficult to obtain Page 1 rankings on Google.

Used correctly Google Adwords is a fantastic business generator but if used incorrectly you can burn loads of money for absolutely no reward.

If you’re new to Adwords, proceed cautiously to start with until you know what you’re doing.