, ,

Make Sure You’re Visible On Google

Visible on Google

Making sure you’re visible on Google must be a key priority for small businesses.

This is perhaps the most important single thing you can do to ensure your business performance in 2019.

It’s very easy these days to get carried away with the latest shiny toys and think that you’ve got to get into the newest techno wizardry.

Well yes ……………….. and no.

Before you start getting too clever, make sure that you’ve got the basic building blocks of your marketing in place first.

I include making sure you’re visible on Google as a basic building block.

Remember the mantra – marketing’s about the three Ms.

  • Market – are you clear on your target audience’s problems and the solutions they’re looking for?
  • Message – does your marketing message give you stand out from your competitors so making you the obvious choice?
  • Medium – are you using the right channels to communicate with your audience?

As I’ve said the most important things for most small businesses are:

  1. To show up on Google when people are searching for what you sell.
  2. For your website/landing page to convert visitors into enquirers

So starting with the second point first:

Your website must:

  • Tell people precisely what you do
  • Explain the benefits you deliver
  • Show that you can solve their problems
  • Demonstrate why they should chose you and not a competitor
  • Provide plenty of social proof of how good you are from lots of happy customers
  • Make it very easy for them to contact you.

The next thing is to drive lots of traffic to your site.

The best way to do this is PPC advertising on Google and Facebook.

Assuming that you’re in the top 3 or 4 ads, you will now have decent visibility on Google.

But you should also be present on Google My Business.

This is the map with the pins which highlights local businesses.

As it’s a free service, you definitely should be on there.

To become even more visible on Google you definitely should be doing Remarketing.

This is where after someone has visited your site, you then follow them around the internet showing your ads to them.

This positions you as a serious player on line and will bring visitors back to your site for another look.

Of course these are lots of other things you could and should be doing, but by being visibile on Google, you will ensure a regular flow of enquiries into your business.

If you like the sound of this but need some help making it happen just email me on mikejennings@marketingsurrey.co.uk call me on 01483 200387 or contact me via the website www.marketingsurrey.co.uk