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Keep Your Customers Loyal Instead Of Having To Continuously Win New Ones

Winning new customers is hard work.

New customers have to go through the process of deciding whether they believe you are the best supplier, whether your price is right and vitally whether they like you enough to do business with you.

So it makes perfect commercial sense to do everything possible to keep your customers loyal. Bizarrely lots of small businesses tend to forget that retaining customers is just as important as winning new ones.

Keeping your customers loyal also doesn’t have to be expensive. Often very small things can make all the difference.

The following tips should go a long way to making sure your customers reciprocate your love and stay with your business.

Stay in touch

It’s estimated that over 80% of customers who change supplier do so not because they are unhappy with the service but because they don’t feel loved.

It’s so easy to avoid this. You just need to talk to your customers regularly. Keep them informed of any news and developments at your company, any special offers and any way you can help them.

Send them things you see in the press that relate to their area of business, retweet their tweets, like items on their Facebook page. Just go out of your way to have regular contact and demonstrate your commitment to them.

Get to know your customer base

Get to know who are your most profitable customers and those that you think have the highest propensity to re-purchase. Make sure you understand them and why they have chosen to do business with you, so you can give them more of the stuff they come to you for in the first place.

Show them you care

If you can move the relationship from the purely professional to a more social, friendly basis not only will your working life become more enjoyable but it will tie your customers into you. A small token of your gratitude for their business at Christmas and acknowledgement of their birthday, while admittedly not original, will certainly not go unnoticed.
How much you spend and whether you decide to take them out to lunch or dinner is up to you and how much you’ve developed the relationship.

Give them your best offers

So many businesses use discounts or attractive offers to get you ‘hooked’ and then once you become a loyal customer suddenly the offers seem to disappear.
This is really short sighted.
Your loyal customers are the ones who deserve your best prices and if they discover what you’re offering to new customers are likely to disappear in a huff meaning you’ve got to start the process all over again.

Take all these ideas on board and assuming that your core business is top quality in the first place, you find that your customers buy from you time and again and you’re not spending all your time replacing lost business.

Business Development Advisors will advise you on ways to both win and retain your customers. Please get in touch.