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How to be successful at blogging

Q. Is it a good idea to have a blog?
A. Yes, it is, as it can help your search engine rankings, feed your newsletter and generate sales enquiries.

Q. Where is the best place to have a blog?
A. Inside your website, as every time you blog, you will increase the size of your site and demonstrate to the search engines that you have a dynamic, active website.

Q. What should I write about?
A. Business owners and marketers should write about their areas of expertise what do you know that would be useful and interesting to others?

Q. What if I don’t want to give my knowledge away for free?
A. If I read a doctor’s blog for 10 years, I wouldn’t turn into a doctor. Remember that your competitors are already blogging, so there is a danger that you will be left behind. By the way, you don’t have to share it all!
But then again if you don’t want to do it, nobody’s forcing you, but you’re missing out on a very valuable way of marketing your business and yourself.

Q. How long should a blog post be?
A. As long as it takes to impart your information. 400 words will give Google enough for a square meal. (Increasingly, in depth blogs are getting better results).

Q. How am I going to get my blog found?
A. Choose a short keyword phrase which you want to be found for. Focus on that and use it several times within the post. Then use that phrase within your categories and tags.

Q. When is a good time to write?
A. The time doesn’t matter at all. Write whenever you’re at your best.

Q. Any writing tips?
A. Write quickly. Edit later. Write in a conversational tone, making it easy and enjoyable to read.

Q. How do I get blog subscribers?
A. Write useful, interesting stuff that other people will benefit from reading. If your readers share your content then you’re on your way.
You will also want to promote your blog to your contacts via social media and your email database.

Q. Should I allow comments on my blog?
A. Yes comments show that your audience are engaging with your blog and may well add additional perspectives for other readers.

Q. How often should I blog?
A. The more often the better. Not only are you putting more of your expertise out there but you’re also increasing the size of your website. If you can do it every week, that’s great.

Q. How on earth will I find the time to do this?
A. Now that’s the question. It’s easy to say just work a bit longer but that may not be very helpful. It’s all a matter of priorities. If you give blogging a high priority then you will find the time as it will replace something with a lower priority. If you don’t give it a high priority you probably won’t do it. End of story.