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How Social Are You On Social Media?

So are you using social media to market your business?

How social are you?

We all know how much furore there’s been over the last few years about social media and the truly amazing stats about the number of Facebook and Twitter users there are. If you admit to not using these platforms you’re likely to be viewed as a dinosaur. There is a perception that we all ought to be on all the platforms.

But why?

If you think about the phrase “Social Media Marketing” the most important word to remember of the three is marketing. The other two really just describe the medium you’re using. And marketing doesn’t change just because the medium changes.

Marketing is always about the 3Ms Market Message Medium. You have to give the right messages to the right people in the right way and allow them to respond and let you know that they’re interested in what you’ve got.

Now the fact is that social media and especially Twitter is not the right medium for communicating your message as it’s not about selling. Additionally you can’t select the audience you communicate with it selects you.

Your objective therefore has to be to move your audience from the social media channels to your own website. Of course you can do this by posting the right links but tracking and measuring how effective your efforts are is virtually impossible.

Now I’m not saying that you can’t make contacts, build relationships and maybe gain business from social media. What I am saying is that it will probably take a lot of effort and time and that you could probably have greater success with other marketing channels.

The next question to ask is whether social media is right for all businesses.

The answer to that will depend on who you target audience is. If your target audience hang out on social media then fantastic. If they don’t, you’re wasting your time. If you’re a driving instructor and your audience is teenagers then yes social media is 100% right for you. But if you operate B to B and your audience is 40 60 year old men, then I suggest you’re probably wasting your time.

The final part of the jigsaw is you.

Do you enjoy the social interaction? Are you the kind of person who’s comfortable going to a networking event and working the room with the clear objective of making contacts and connecting other people together.

If you are then you probably love social media and doing it won’t seem like working at all. If you’re not, the chances are that you won’t engage with social media enough to make a success of it.