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How Attractive Is Your Business To Prospective Customers?

Winning new customers  is a vital part of the business development process.  But for your business to attract a constant stream of new customers, all aspects of your customer proposition have to be spot on.
Likewise you  must ensure that your marketing is delivering – getting  the right messages into  the right hands, at the right time, accompanied by the right incentives.
If at any stage of the process customers don’t like what you’re offering, they won’t buy. They’ll find someone else who ticks all the boxes.

So ask yourself the following questions:

  • Do we tell our prospects exactly what we do?
  • Do we tell them what benefits we will deliver to them?
  • Do we know what our customers really want?
  • Are our products and our marketing tailored to our customers’ specific needs?
  • Do our customers perceive us in the way we would like them to?
  • Does our business stand out from our competitors or are we just a “me too”?
  • Are there powerful reasons to choose us instead of a competitor?
  • Do we provide guarantees against all our products and services?
  • Do we remove any risk customers  might perceive in buying our products?

If you answer NO to any of these questions, then you’re selling both your business and your customers short. The result will be that you lose sales which you should be winning.

So what should you do about it?

At Business Development Advisors we run “Marketing Fundamentals” workshops to address precisely these questions.

These fun, fast paced, one day workshops will address all the key elements of your marketing proposition, positioning your business in the most attractive way, making your business totally relevant to your target audience and making it easy for prospective customers to buy from you.

The effect will be to turbo charge your marketing and your sales.  Whereas before your prospects may have had unanswered questions in their minds and any number of reasons not be buy from you, now all their concerns will be answered and your business will become the obvious choice.

For more details of our “Marketing Fundamentals” workshop, visit https://bda.me.uk/marketing.html