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Good Marketing Means Good Sales

If you want to know how to be good at marketing, you have to understand that people like things to be easy.

The easier you can make it for customers to do business with you, the greater your chances of success.

So when asked what are good marketing techniques, one part of your answer has to be simplicity.

I’ll give you some examples:

1. Your website must to be easy to navigate around.

Of course your site must be full of valuable content but equally important visitors must be able to find their way around the site.  Keep your site clean and clear and make sure that information on particular topics is all located together. It’s important that your site loads  quickly and that all your links work.  The easier your prospective clients can navigate your site, the more likely they are to stay on the site and to find what they are looking for. This of course means they are more likely to contact you

2. Information must be laid out in a way that makes it easy to find

While content is king, visitors are influenced by the appearance of your site. The layout shouldn’t be too busy or crowded and information should be laid out in bite size chunks. People don’t want to be faced by large swathes of text. They want to be able to skim your text, looking for the information they’re interested in. Bulleted lists, short sentences, clear writing will engage your visitors.

3. You must communicate precisely what you do

You have approximately 8 seconds to engage your visitors. You must make it crystal clear what you do right up front so that people can decide to stay on the site.

4. Make it easy for people to contact you

Different people like to make contact in different ways. Give them your phone number, email address and social networking details on every page. Additionally include a contact form on the website and even a physical address as this will increase trust.

5. Social proof increases trust

Use testimonials liberally on the site. Video testimonials are much more powerful than written ones. They prove the authenticity of the testimonial and add human interest.  If you have won an award or reached a certified level of achievement within your industry, make sure people can easily see it.

6. Always include a landline number

Don’t use a premium rate number or a mobile number as your primary contact number. Mobile numbers suggest there’s no substance to the business and why should a prospect pay over the odds to contact you. Use your normal number and be proud of it.

Put yourself in your potential customers’ position. How often have you aborted a purchase or an application for something because the process just got too difficult. Be sure to make your customer experience as easy as possible.