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Give To Get – The New Mantra For Small Business Marketing

For your small business marketing to be effective, in deed for any marketing to be effective, you have to focus on your customers’ needs not your own.

Of course you will have your objectives for your marketing – you know what you want to achieve, but your marketing must  focus on your customers’ or prospects’ needs.

So the question is what can you give to them that they will find valuable?

My business is a classic example. I provide small business marketing and marketing advice so I haven’t really got anything physical I can give away but I can give away the knowledge I have built up over the last 20 years or so.

So I do.

I give away my knowledge and expertise on my blog, through emarketing, through social media and on my website.

Some people think I’m mad. Surely I’m giving away what I should be charging for. If people  can get all this information for free why would they employ me.

I give away all this free information for a number of reasons:

  1. To demonstrate my expertise to the market place.
  2. To engender a positive response in my readers.
  3. Because in marketing as in life, the more you give, the more you receive.

If what I give away helps people with their own marketing issues, that’s fantastic. So when they have a marketing challenge that they can’t sort out by themselves, where are they going to go for help? That’s right, they may well come to me.

Have a look at your own business and identify what you could give away that will be of real value to your customers and prospects. Your business may well not be consultancy based. If you sell real tangible products, sampling is the fastest way to increase sales of a product.

So remember – the more you give away, the more you will get back.