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Free Information

Free information

Giving away free information is something many people aren’t sure about.

My contention is that giving should start at work in your business.

So what am I talking about?

I’m talking about one of the most counter intuitive but in fact best business strategies that you should be using and that is giving away your best information and knowledge.

Now I know that lots of people will disagree with me.

They think that if you give away your best free information no one will actually need your services.

If people can get your stuff for free, why on earth should they buy from you?

The truth is that even if you walk people step by step through what you do, giving them detailed instructions, the picture is seldom complete and people will still want your help and expertise.

Every week I send out useful and relevant marketing information.

What in effect I’m doing is:

  • building a relationship with my audience
  • establishing my expertise
  • demonstrating that I know a thing or two about this marketing lark.
  • developing trust

All of these are vital if your prospects are going to do business with you.

So what’s the result of sharing all this free information?

I know for a fact that people refer back to what I’ve said and use it to help improve their marketing.

But the key thing is that people regularly make contact for help with their marketing.

The other issue is not only am I developing the relationship and establishing my credentials but the regularity and consistency with which I send out this information means that I remain in people’s consciousness and am on hand when they are ready to buy.

I don’t know when that time may be so by turning up consistently I’m ensuring I’m around when the time is right.

So think about what free information your prospects would value and that you can give away.

The best way to start a relationship is by giving away something of value.

If you need some help with the process, get in touch on mikejennings@marketingsurrey.co.uk  or give me a call on 01483 200387.