Great marketing is made up of several different elements and one of the most important is the words you use.
All great marketing has great copy to persuade the reader to take action.
To write copy there is a simple three step formula which I follow:
The first part involves identifying the problem – the pain that the reader is suffering from.
The second part is when you rub salt into the wound and emphasise the reader’s pain and the impact it’s having on them and the last part is where you give them the solution – how you’re going to take the pain away and why they should buy from you.
It’s simple but very effective.
Of course there are other elements in great copy, such as an attention grabbing headline and a powerful call to action.
Whatever you need copy for, I can write words which will make your readers take action:
- Lead magnets
- Auto responders
- Email marketing
- Direct mail
- Corporate brochures and flyers