Classic Marketing Mistakes

Marketing your business

Theresa May has been guilty of some classic marketing mistakes recently.

I’m referring to her trip around the country trying to sell her Brexit deal to the people.

I really wouldn’t suggest that you get her to do your marketing as I see two classic mistakes in what she’s doing.

  1. The wrong target audience

She’s trying to sell her deal to the general populace.

I don’t really understand what she hopes to gain from this.

The audience she has to convince are her fellow MPs.

On December 11th the Commons will vote on the deal and will probably throw it out.

She’s like a business owner who’s targeting the wrong group of customers.

Marketing is all about the 3Ms – market, message, medium and unfortunately she’s talking to the wrong market.

It doesn’t matter how good what you’re (or she) is saying, if you’re saying it to the wrong people, you’re not going to get the result you’re looking for.

This means her road trip is unlikely to influence the chances of getting it through the Commons.

The only other thought is that she’s canvassing early for a second referendum – now there’s a thought.

So that’s the first of her classic marketing mistakes.

  1. An unattractive proposition

The second and more fundamental mistake is that what she’s trying to sell (her proposition)  isn’t attractive enough for MPs to buy.

Now I know I go on about this a lot but if your proposition – what you offer to your prospective clients, isn’t appealing enough and doesn’t set you apart from your competitors, then you’re going to struggle to persuade new customers.

I think May’s got a real problem here.

More than anything her problem is in communication.

How many people really understand the backstop and its implications.

It’s exactly the same for you in your business.

If prospects don’t understand exactly what you do, the problems in their lives that you solve and how you will benefit them, then they’re very unlikely to do business with you.

Your proposition has to be crystal clear.

Your audience must understand what you do and how you will make their lives better.

So if you’re determined to avoid these classic marketing mistakes, among others, simply email me on mikejennings@marketingsurrey.co.uk or call me on 01483 200387.