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What Are The Benefits Of Blogging?

Everyone talks about blogging but what are the benefits of blogging?

So here are just a few of the major benefits:

  • Being regarded as an expert in your field
  • Driving more people to your website
  • Generating enquiries from people you’ve never heard of

OK so these are all common business objectives and blogging is a great tool to help you achieve them.

That’s right if you commit to blogging and follow a number of simple guidelines, you can achieve amazing things for your business.

I’m now going to give you some tips to make sure that you actually receive the benefits of blogging.

Understand your audience

Your objective is to attract potential customers to your business. To do this you need to be blogging about subjects that they are going to be interested in, which therefore means you need to have a deep understanding of them, who they are and what issues are they facing.

Commit for the long term

If you plan to dip into blogging and then do a new post every so often, then it won’t work for you. You have to commit to blogging over an extended period of time. Building a following doesn’t happen overnight. It takes a while.

Similarly you need to blog regularly – once a week is good, once a month is the least you can get away with. There’s nothing worse than looking at a blog and finding the last entry was several months ago.

Keep it short

When people read a blog they’re not looking for War and Peace. They want short, information rich text. To be indexed by Google your blog post needs to be at least 300 words long. The ideal length of a blog is therefore somewhere between 300 – 600 words.

Write catchy headlines

Your objective is to get as many of your target audience reading your blog as possible.  Posts with catchy headlines are much more likely to be read both by regular readers and Google searchers than ones with dull headlines.

On emails I usually use oblique and intriguing headlines where the subject matter isn’t immediately obvious, but on blogs the headline should make it immediately apparent what the post is all about and uses the keywords that people will use when searching on Google for information on that subject.

Use keywords

As I just said above people are searching for specific topics and will search using your keywords. Firstly you want Google to serve up your blog post in answer to the search and you also need the searcher to click on your post and you’ll only achieve this by using the correct keywords.

However you need to use the keywords judiciously. Use them in the headline, the first sentence and last sentences and wherever else they are appropriate. Don’t go mad and stuff them in willy nilly.

Market you blog

To get the greatest number of readers, you’re going to have to market your blog. You should participate in social bookmarking sites such as Digg and StumbleUpon, promote your posts on social media platforms such as Twitter and Facebook and email the blog out to your database.

Give away your knowledge

You shouldn’t be afraid to give away your knowledge and expertise. It is exactly this that will create expert positioning and so draw prospects into you.

So give ‘em your best shot as often as you can.

Call to action

Like any piece of marketing, you should conclude by telling the reader what to do next. You might invite them to share the post with their friends, to follow you on social media or even to contact you directly.

So now that you understand what are the benefits of blogging and you’d like to discuss it further just give me a call on 01483 200387, email me on mikejennings@bda.me.uk or contact me via the website www.bda.me.uk