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How To Get More Traffic To Your Website Without Spending Lots Of Money

Probably the most frequently asked question I hear is “How can I get more traffic to my website without it costing an arm and a leg”.

As the number of websites continues to increase exponentially, getting your website found, and getting it found by the right people, is becoming ever harder.

But the good news is that it can be done if you’re willing to put in the work.

So how are you going to go about it?

The first point is you must identify a niche audience. Now you may have a business that is relevant to a wide range of people but for this strategy to work, you’re going to need to identify and focus on one particular niche. That will probably be the group who has the greatest requirement for your services.

The second requirement is to have a blog which is an integral part of your website. This probably means using WordPress as your website platform.

The website and blog have to be one and the same thing. The whole strategy is dependent on the blog. It’s the blog which will drive traffic.

For this reason, you will need to blog a lot. Really the more the better. Once a week should be the minimum you aim for.

What do you blog about?

So the next question is what do you blog about to make the strategy work?

The answer is to identify the subjects that people will be looking on Google for answers to within your field of expertise.

The objective of course is when someone puts their search query into Google, that your blog article pops up.

By clicking on your blog article, your traffic will now be driven to your website. If on your blog page you have your lead magnet and other products that you sell, you now have a real chance of getting people onto your list and also of selling them stuff.

Of course within any industry, the range of search subjects will be huge. What this means is for this strategy to be successful, you will need to put up a lot of blog posts and to ensure that the titles match as closely as possible to the phrases people are likely to put into Google.

The success of this approach will be heavily influenced by how closely you’ve defined your niche. The more closely defined the niche, the more you can tailor your titles to this audience.

The other point to note about all this is that the benefits will increase over time. As the number of relevant posts increase so the number of times your posts will show up will increase and so the number of visitors to your website will also increase.
While advertising is immediate, it has a finite lifespan – a day, a week, a month depending on where you’ve advertised, your blog posts have an almost infinite life span.

Infinite life span and virtually free(except your time) what’s not to like?

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The Most Valuable Asset In Your Business

What’s the most valuable asset in your business?

No sorry it’s not you.

The most valuable asset in your business is your database.

Your database most probably contains your existing customers, lapsed customers and prospects.

Now each one of those is highly valuable in its own right.

Existing customers give you huge opportunity for cross selling and upselling.

Lapsed customers can become current customers again if you make them the right offer.

However because we all need to regularly bring in new customers, prospects have a unique role to play.

So how do you generate a prospect list?

Developing an opted in list is one of the key objectives of online marketing as this will allow you to communicate with them repeatedly over time. Statistically 1 in 4 of your opted in list will buy from you at some stage.

The following steps will enable you to build a list of people interested in whatever it is you sell.

Create an effective squeeze page

What is a squeeze page?

A squeeze page is an online page whose sole objective is to capture the email addresses of prospects.

The secret of a successful squeeze page is to be totally focused on your objective to get those contact details.

To do this you must offer something attractive enough that people will give you their email address. The most common approach is to offer a special report or white paper. But there’s nothing to stop you offering attendance at a webinar or something similar. You just have to make the decision about what is going to be attractive enough to persuade your audience to give you their details.

Your copy therefore needs to be direct and to the point spelling out the benefits they will receive from your free item. You should avoid any links or other distractions. Visitors find the offer attractive enough to sign up or they don’t.

Content is king

The content you use to attract people to your squeeze page must be consistent with what you’re offering. By the same token the free gift you’re offering should be relevant to the products or services you’re promoting. But don’t make the mistake of trying to promote any other products or services on this page as they will distract visitors from your number one objective them giving you their contact details.

Your approach to your copy will be similar to other direct response copy. You’ll need to include:

A headline
– Bullet points
– Testimonials
– Deadlines
– Scarcity
– A call to action

All the things designed to make people take the action you want them to.

Bring on the traffic

Once your squeeze page is ready to squeeze the contact details out of your visitors, you’ve got to attract people to the page.

You’ll want to use a variety of different ways of doing this. Here are a few:

Social media offers you access to potentially huge numbers of people. Regular posts on Twitter and Facebook can generate large numbers of visitors to your squeeze page.

Banner advertising OK there is a cost involved in this but banner advertising will put your squeeze page message in front of potentially large numbers of relevant people.

PPC you need to be a bit careful with Pay Per Click advertising, especially with Google. At the moment Bing take a more relaxed attitude to directing traffic to squeeze pages than Google.

Email signatures think how many emails you send every day. If you add a couple of lines of persuasive text and a link, you will be driving traffic to your squeeze page all day long

So there you are. You now have all the tools you need to start building your database. I promise you it will be worth the effort.

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Make Your Website A Regular Source Of New Customers

Anyone who’s been in business for a while knows that two of the absolute ‘must-haves’ for success are:
1.Getting new customer or clients
2.Keeping them coming back for more

For most small business owners maintaining a steady flow of new clients is really quite difficult. The majority of business owners that I meet usually rely on using a few lead generation tactics. However, any business that uses just a few lead generation techniques is putting themselves at risk. What happens if these for some reason suddenly stop working?

If you want to grow your business, you need a steady flow of high-quality leads. To achieve that you need to use lots of different ways to generate leads, both on and offline.

Here are just five key tips on lead generation, without any cold calling (which you probably hate doing as much as I do!):

1. Set your lead generation objectives so you can determine what works and what doesn’t

Set specific targets that you can track and measure.

Spend time setting your objectives and specific, measurable targets. If you don’t, how will you ever know if your lead generation programme has been successful or not?

2. Use your website as your primary ‘lead conversion machine’

Your website, if set up and optimised correctly, can be a powerful marketing tool that takes prospects generated by your lead generation programme and converts them into a stream of high-quality leads.

To work effectively your key landing pages (the ones where visitors enter your website) must capture your visitor’s attention immediately. You must decide what action you want your visitors to take e.g. sign up for a newsletter, download a PDF etc and make sure you focus on getting them to do this on every page.

3. Use Social Media to drive people to your website

From a marketing point of view, one of the best uses of social media is to drive people to your website.
Whenever you tweet, link back to your website, whenever you blog include links back to your website and the same goes for Facebook and LinkedIn. Of course if you’re going to do this, then your social media utterances need to be relevant to your website content and to your business, but that should go without saying.

4. Use direct mail to generate leads

Direct mail like sales letters, post cards, flyers, etc, is still one of the most effective ways of communicating your messages to your target audience and of course, driving them to your website, where they should be incentivised to complete the kind of actions I’ve mentioned above.

Direct mail’s main advantage over email is that it doesn’t have the message filtering that email marketing has.

5. Use online advertising like Google AdWords to instantly drive quality traffic to your web pages

Pay-Per-Click advertising can be a highly effective way of getting the right people to your website quickly, particularly if you are finding it difficult to obtain Page 1 rankings on Google.

Used correctly Google Adwords is a fantastic business generator but if used incorrectly you can burn loads of money for absolutely no reward.

If you’re new to Adwords, proceed cautiously to start with until you know what you’re doing.


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5 Tips For Getting More Visitors To Your Website

Getting more repeat visitors is an obvious goal for any website and a key element of small business marketing strategy.

For one, you don’t have to rely on the ever-changing whims of Google for repeat visitors.

Secondly, repeat visitors are by definition more loyal, which means they are more likely to buy from you and to  recommend you to other people.

And finally, more repeat visitors is a sign that your website is useful and valuable.

Increasing repeat visitors is not terribly complicated, but it does require effort. You can’t just write keyword-stuffed articles for the sake of search engine rankings; you have to actually put time and effort into your website. If you’re willing to take on the challenge, here are five simple tips..

1. Write quality content

Quality content is still the name of the game.

You can have the ugliest website in the world, but if your content is good enough, people will return. Quality content entices people to bookmark your website and check back regularly for updates.

What I mean by quality content is content that is written for the user and not just for search engines. Always write with your visitors in mind first. Give your visitors what they want and it will pay off in the long run. If search engine rankings are your only concern when you produce new content, you’re not going to be putting out good content.

Quality content is genuinely useful for the readers. It is content that is compelling, honest and unique. You can tackle everyday subjects, but add your own voice to the mix. Express your opinions and come across as having your own honest views. One of the most common mistakes from internet marketers is a tendency to write like a third-person corporate robot. Have a look at  popular websites in your industry and see how they write.

2. Allow Comments
I know how tempting it is to not allow comments. Not only do comments force you to waste time dealing with spam, but anonymous commenters can be brutal. They’ll bash your website, bash your article and bash any products you may be endorsing. But comments are great for generating repeat visitors.

Comments show that you’re not afraid to open your work up for criticism, that you are confident in your work and that you’re willing to hold open conversations with your readers. That increases the trust factor dramatically. If you write controversial content, people will comment back and forth on your website and have reasons to return to your website later.

Comments aren’t for every website, though. Corporate websites and sites that just sell things directly to consumers don’t normally benefit from commenting. The best websites for comments are those that publish articles regularly and try to engage the audience.

3. Include Outbound Links
Linking  to quality websites again shows confidence in your own website and it tells visitors that you are writing for their benefit. Your visitors are not going to just leave your website forever and forget about you if you link  to quality websites. In fact it will increase the perception of your website’s value.

As a side benefit, it is generally accepted that linking to good websites is helpful for search engine optimization. It increases the trust factor that your website has with Google. Wikipedia links out to multiple websites at the bottom of every single page and yet it still ranks well for countless terms.

4. Provide Something Useful and Unique
One of the best ways to turn your website into a visitor magnet is to provide something that is both useful and unique. Give your visitors something that they can’t get anywhere else. It can be an expert report, a tool to help them accomplish something or just exceptionally high quality content.

The internet is so big that you can start a new article on almost any topic and there’s a good chance that topic has already been discussed elsewhere. Don’t just rehash old ideas; give your visitors a reason to come back to your site. It doesn’t matter what area you’re in,  you need to find a way to stand out.

5. Update Your Website Regularly
Regularly updated content is a key way to attract repeat visitors. Add new posts regularly and your visitors will be more likely to come back to see what’s new.

Another major benefit of updating your site regularly is that Google loves new content, the more often you add new content, the more Google will reward you with better rankings.

Business Development Advisors can help you grow  your business and take it on to the next level. If you’d like to find out more please get in touch

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4 Steps to Creating a Highly Profitable Website

If your website is going to achieve all the things you want it to achieve, there are 4 steps you will need to go through.

1. Setting Your Objectives

The first thing you must do is to decide the objectives of your site. There are several things you might want it to achieve?

  1. To generate leads – either direct sales enquiries or contact details.
  2. To create sales – are you looking to generate sales off the page?
  3. To communicate – to educate your visitors about your business and about your area of expertise.
  4. To establish credibility – to inspire confidence in your visitors and so start the sales process.

2. Defining Your Traffic Strategy

Instead of being a brochure site, your website should be at the heart of your online marketing strategy. You will therefore need to consider driving traffic to your site in the following ways:

  • Search Engine Optimisation –  You must ensure that your website can be found by the search engines. SEO is a complex subject which you will need to work with an SEO expert on.
  • Pay Per Click – PPC can rapidly drive relevant traffic to your landing pages.
  • Online Directories – by subscribing to listings and links in high-traffic and high quality industry specific directories you can drive quality traffic to your website..
  • Email Marketing – can be very effective at driving traffic.
  • Offline Marketing – your online and offline marketing should work together for common objectives.

3. Designing The Structure of Your Website

The next step is to devise the structure of your website. This involves mapping out the pages that you will have on your site and the order in which they will appear.

Standard Pages – almost all websites include a Home page and a Contact Us page but that’s about all the standard pages you need.

Landing Pages – the most important elements of your website structure are likely to be your landing pages.
You should have a separate landing page for each product or service that you wish to promote. This will ensure that your page is relevant to searchers.

Calls to Action – while every page should have a strong call to action, call to action pages will compel your visitors to take specific actions:

  • Contact Us
  • Free Reports
  • Free Newsletter
  • Order Online

Credibility Pages – credibility pages allow visitors to get a feeling for your business. These pages are normally:

  • About Us
  • History
  • Case Studies
  • Testimonials

Authority Pages – authority pages are especially useful in gaining authority with the search engines:

  • Site Map
  • Terms & Conditions
  • Privacy Policy

Squeeze Pages – squeeze pages appear as one page websites as they do not offer the visitor any navigation options other than to complete an opt in form, or purchase online.
Squeeze pages are specially created selling pages which can significantly improve conversion rates:

  • Newsletter Subscription
  • Information Products (such as e-Books)
  • Product Sales

Having created your list of pages all you have to do now is organise them in the order you want.

4. Creating Your Content

Many businesses get hung up on the design and the cosmetics of their site. While this is of course important, it is far more important to focus on creating relevant and compelling copy.

Home Page

Contrary to popular belief you may not want your site visitors landing on your Home Page for the reasons outlined above (you want them to land on the appropriate landing page). However, many visitors will.

Therefore, the primary purpose of your Home Page is to give visitors a taste of the business and to direct them to the page that has the specific information that they are looking. This will be done via:

  • Navigation Links – many people scan your navigation links to see if the topic they are interested in is listed.
  • Internal Link – linking to your key landing pages in your copy is an excellent way to direct searchers to your landing page.
  • Banner Ad Link – creating a small graphic or ad promoting your landing pages is another good way to signpost visitors to the information they are searching for.

Landing Pages

Your landing pages are the most critical on your website and their design and performance will determine the effectiveness of your website..

A landing page is a topic specific page relevant to the searcher and these are the pages you want to direct visitors to. These are the pages which will determine whether your visitor does business with you or not.

If you follow these four steps and create powerful content backed up by an effective traffic generating strategy, your website should become a business generating goldmine for you.