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Right On Time

Sometimes in marketing, it can feel like it’s just a matter of being in the right place at the right time (or the wrong time for that matter).

Surely half the time it’s just a case of informed guesswork, right?

Well, for some people, that may well be the case, but it’s not a good way to work.

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Three Simple Social Media Rules to Live By

I have previously written about the importance of social media and how it can benefit your business.

There is a whole list of benefits to utilising social media networks, such as giving your business a voice and interacting with clients.

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What Your Ad Campaign Can Learn from Social Media

In the modern world the best platforms from which to launch a campaign are those which make up the mighty world of social media. Over the course of a day you may go from unknown to an internet sensation.

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What’s Your Online Brand Personality?

Too often, businesses are afraid of making an impact online – but playing it too safe can have some serious downsides when dealing with online marketing.

If you lack any sort of character, you risk being forgotten or ignored online. This blog explores how to define your online brand personality and how to make the very best use of it in your content marketing.

 

What’s Your Online Brand Personality?

Communicating with consumers online is vital for your business. Your brand’s personality needs to come across in these communications: it’s how consumers know who you are.

But how do you develop an online personality that represents your brand the way you want it to?

 

Find a Voice

Finding a voice for your brand is key; it will humanise your brand and build trust among your consumers.

Once you’ve found the right words to describe your brand, you’ll find your voice.

What makes your brand different from others? What are your values? What is your personality?

Do you want that voice to be professional and so a bit formal or chatty and relaxed?

Once you’ve decided on your voice you must execute it consistently. Your consumers will be confused if you are professional in one blog post and very informal in the next.

 

 

Find a Tone

Tone adds more specificity to your brand.

It’s how you apply your voice in social media platforms.

How is your language translated in your communications?  Whether you use simple or complex words will determine your tone.

The kind of language you use will also depend on what your purpose is: do you want to educate or do you want to sell?

 

Choose a Face

One way of creating a brand personality online is to give your company a face.

You can develop a mascot, like McDonald’s for example, or you can utilise a more human approach.

Having your employees provide your brand with a face, for example, makes you relatable and human.

Consumers are more likely to listen to your message if they feel the personality behind it is approachable and knowledgeable.

Your voice and tone needs to be congruent with the face of your brand: it all needs to be consistent.

Having an adorable mascot with a serious, formal voice is incongruent and inconsistent and consumers will be unsure about who you are and what you represent.

 

Online Brand Personality and Content Marketing

Your online brand personality is directly associated with content marketing – how you come across on social media platforms as you share your content. By appearing as credible and expert you can set yourself apart as a leader in your market.

It affects your visibility directly as consumers associate how you deliver your content with your brand and your company. If consumers enjoy your online brand personality this will engender loyalty and trust.

Knowing how to adapt your tone to different platforms will aid you in sharing your content easily.

Adaptability is one of the most important steps in marketing and it includes content marketing and your online brand personality: adapt your tone, while keeping a consistent voice.

 

If you would like to know more about how you can develop your online brand personality to grow your business, you can contact me on 01483 200387. You can also find me on Facebook, Twitter, Google+, and LinkedIn.

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Should You Market Yourself on Social Media?

Social media marketing gives you the opportunity to market your business and build your brand.

Each platform offers a unique marketing experience and more platforms seem to be appearing almost every day.

The major social media sites like Facebook, Twitter, Google+, and LinkedIn seem to have become almost mandatory parts of your online presence.

But do you really need social media marketing and is it beneficial for you and your business?

 

 

Advantages

Compared to some traditional marketing channels such as TV for example, social media marketing is very cost-effective.

It’s also the perfect space to build brand loyalty – social media allows for direct interaction with consumers and by showing them your personality and your business’ values, you can build your reputation and make useful connections.

This interactivity enables instant feedback on your products and services and even on your employees. For big companies, social media can be a way of discovering when employees are performing to a high standard or conversely when they’re underperforming.

Facebook, for example, with over 1 billion users, provides you with a huge guaranteed audience.

It allows you to reach consumers you otherwise might not be able to: not everyone buys a newspaper, or watches TV.

Consumers will share your content on other platforms if they like it, which can give you massive exposure.

Social media makes it easier to share videos, images, and articles, which can boost traffic and online sales by ranking in the search engines.

Fun, informative, and creative content will be shared multiple times on different platforms, and has the possibility of “going viral” – the holy grail for marketers.

 

 

Disadvantages

Results from social media aren’t necessarily immediate.

Building a brand and a reputation takes time; you have to be active and update regularly with relevant content and be prepared to hang in for the long term.

Public backlash can be a big problem.

While social media can help to grow your business, you can also find yourself under public attack due to an employee’s actions.

These websites encourage people to share where they work and your employees may not represent your business and your brand in the way you would hope which can potentially ruin your reputation.

Negative feedback is easily visible to everyone and can quickly get out of hand. There are all sorts of people  on line and you can find yourself being attacked by ‘trolls’, ‘scammers’, or ‘spammers’, who enjoy nothing more than attacking companies and destroying their reputation.

 

 

How Does It Fit in Your Marketing Strategy?

In spite of the inherent dangers of social media, the fact is that the majority of companies are active to some degree on social media. These websites are commonly used by consumers to re-assure themselves that a company is who it says it is.

Businesses are expected to have an online presence nowadays and while a website is still necessary, by itself in is no longer enough.

Social media helps build trust and relationships with consumers, making them feel more connected with brands.

Social media platforms play a big part in content marketing and to be successful, your business has to adapt to popular consumer demands and needs, which includes being present on websites like Facebook and Twitter.

 

 

Marketing, whether traditional or done through social media, is a vital issue for businesses.

With constantly emerging marketing platforms, developing strategies for your business might be tricky.

If you have any questions about how to market yourself on social media, you can contact me on 01483 200 387 or mikejennings@marketingsurrey.co.uk and I’ll be happy to help. Alternatively, you can also find me on my Facebook, Twitter, Google+, and LinkedIn pages.

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Does Your Business Use Facebook Ads?

Facebook could be described as the world’s second-largest billboard (with Google at number one). But advertising on Facebook is a whole other beast to appearing on search engines using Google Ads or even Bing Ads.

Creating ads on Facebook is a relatively easy process – it’s designed to be as simple as possible, because not everyone has a degree in computer science! What’s more, compared to advertising on Google, Facebook is an affordable way to promote your company online.

If you aren’t currently using Facebook ads, you’re missing out on an amazing opportunity.

Facebook ads can achieve a variety of different objectives from promoting specific products and offers, to building brand awareness and engaging and increasing your social media audience.

Social media is what I like to call a ‘fleeting medium’, in the sense that a Facebook post you write today could very well be forgotten tomorrow, replaced by another great post by your business. Rather than seeing this as a negative, advertising on Facebook positively plays on social media’s fast-paced and modular nature.

A/B Testing

If you’ve done email marketing before, you’ll be aware of A/B testing, and how it can help produce superior results. Facebook offers precisely the same ability, in which you can test two forms of the same advert, and see which performs better before launching the successful advert to a wider audience.

Reach a Mobile Audience

Much of today’s browsing occurs on mobile phones – a fact Facebook fully understands, given that they have well over 1 billion mobile users logging in each month. That’s a vast audience you can reach with your adverts.

Take Control

Want to change your advert’s design? Facebook is ideal if you’re concerned about spamming people with the same images and videos over a period of time, allowing a greater level of creative control when it comes to switching out one advert style or message for another.

Facebook, however, has one single killer app that blows search engine advertisement out of the water…

Audience Targeting

While Google, Bing and Yahoo! have a lot of coverage, with around 12 billion searches each month on Google alone, they lack the laser-focus offered by Facebook.

Facebook ads and boosted, or promoted, posts can be targeted to precisely hit the right market for your business. You can choose age, location, gender, and even associated interests, and even what’s known as lookalike profiles; those profiles who are similar to your existing customers in a single country.

The social network even allows you to exclude your existing customers in order to attract strictly new clientele. That means rather than taking a scatter-gun approach to online advertising, you can pinpoint the exact market you want to reach.

There are some huge benefits to using Facebook advertising to complement your wider marketing strategy, and given that much of today’s marketing occurs online – and in the hands of mobile phone users specifically – Facebook offers companies the opportunity to promote themselves, their services and their products to even larger audience than has ever been possible before.

If you’d like assistance in successfully marketing your business both off and online, simply contact me on 01483 200 387 to find out how I can help.