The best way to sell
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The Best Way To Sell

What is the best way to sell?

Once you’ve learnt the best way to sell, business becomes so much easier.

The sad truth is that most people are rubbish at sales.

Why?

Because they’re selling.

While most people love to buy they hate being overtly sold to.

Traditionally selling is all about overcoming objections, pushing people into corners and then closing the deal.

Instead of wooing them it’s more like beating them up.

This kind of selling is a tough job which is why most people are rubbish at it.

Now you may very well have excellent products which will do a great job for me but because I feel I’m being manipulated, that the salesman isn’t thinking about me and my needs, but thinking about his month end figures, I react negatively and become very unlikely to buy.

Just like people react in a relationship when their wants are ignored.

The top sales people don’t sell – they woo their customers by building relationships and satisfying their every need.

Does it satisfy my desires?

Now if you’re going to buy something, you’re going to want to know how the product satisfies your desires.

  • What does it do?
  • What benefits does it deliver to you?
  • What problems in your life does it solve?
  • What guarantees does it come with?
  • Can you trial it in advance?
  • How can I get hold of it?
  • Do other users recommend it – what social proof is there?

You need to market your products to your prospective buyers so that it satisfies their every need.

You need to use the basic principles of marketing:

  • Identify your ideal customer
  • Craft sweet nothings for each of your target groups so that your messages are totally relevant to them?
  • Know where your potential dates hang out? Only when you know where these people spend their time can you decide which methods of communication to use.

I go through this process with my clients to ensure that their marketing hits the spot.

The upshot will be that you no longer have to hard sell your prospects as you will have created the environment in which they become putty in your hands.

So to discover the best way to sell and become a sales Casanova, get in touch by emailing me on mikejennings@marketingsurrey.co.uk , by calling me on 01483 200387.

 

 

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How To Make Selling Easy

Whether you’re a butcher, baker or a maker of candles, I’m sure you’re brilliant at what you do.

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But the fact is if you run a small business, whatever sector you’re in, your success or failure will be down to the amount of sales you make.

One of the glories of running a small business is the wearing of multiple hats and the selling hat is one you need to get comfortable in.

Now when I say selling, I don’t mean the old fashioned foot in the door approach. I’m going to show you how you can make selling easy and sell your business but without really having to sell at all.

Tell your story

We all love stories.

Speakers who tell stories retain their audience’s attention far better than those who don’t.

Every business has a story:

  • What made you set it up in the first place
  • How you started with no money, no staff but with passion and hunger

Whatever your story, it’s genuine human experience and people will be interested in it. Modern digital marketing is based on engaging people and providing quality content.

Identify what makes you different, what makes you stand out and tell your story in your sales materials – your website and your sales literature.

People will remember you for it and identify with you and the sales process has begun.

Refine your proposition

While we all know that people buy people, what they actually do is buy products that solve their problems from people they like.

So you have to make sure that your proposition – the way you  position your products or services enables potential customers to quickly see how they will benefit.

  • Define exactly what your product does from both your point of view and the customer’s point of view.
  • What benefits does your product deliver?
  • What problems in your customers’ lives does it solve?
  • How do you and your product differ from your competitors?
  • How can you remove the risk for customers?

Once your proposition is in place, you won’t need high pressure sales techniques to sell it.

Attract your customers

The internet has revolutionised the sales process.

In the old days you had to go out and find your customers. Now your customers will search you out.

This starts with a Google search so the first thing you need is an effective website which does more than look pretty – it also generates responses.

Of course your site must appear in the search rankings so your need to ensure that your site is properly SEOed so that Google can find it.

But Google is continuously moving the goalposts so perhaps you should be doing Google Adwords to ensure that you’re on that all important first page.

And then you can chase them around the internet via Remarketing, continuously showing them your ads.

Don’t forget social media which will allow you to position your business out there where the conversations are taking place.

The new digital world allows you to be selling 24/7 without leaving your armchair so embrace it.

Give it away

Another way the internet has completely changed the way we do business, is that virtually any information you could possibly want is available for free.

Again you should get on board. Don’t worry about giving away your best stuff. If they don’t get it from you they’ll get it somewhere else and giving stuff away is a great starting point for a relationship and demonstrates your expertise.

So become the go to resource.

Again you’re selling but without really selling.

Now I say selling, but are the things I’ve described sales or marketing? To be honest it doesn’t really matter, but all these areas are ones I cover in my “done for you” marketing process.

So if you want to be continuously selling (or marketing) get in touch.