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The importance Of Having A Standout Customer Proposition

I cannot overstate the importance of having a standout customer proposition.

I’m going to relate this to politics and the current situation with our EU negotiations.

The pressure on Theresa May seems to be increasing by the day.

Her chances of survival are starting to look pretty slim.

The problem is that she doesn’t seem to know what outcome she wants from Brexit.

Apparently Merkel is laughing at her because when she asks what she wants, May says “Make me an offer”.

Even if she was prepared to, which she probably isn’t, how can Merkel make her an offer if she doesn’t know what she wants.

This is relevant to you in your business – you have to know what it is your customers want, so that you can make sure you’re providing it.

Not only that but you have to make sure you are communicating clearly and effectively with your prospects that you’re providing what it is they’re looking for and how that will benefit them.

This is one of the most basic elements in marketing.

It amazes me how often when you land on a website you have to work really hard to figure out exactly what the company does.

Remember you have approximately 8 seconds to get your message across.

After this they’ll hit the back button and go elsewhere to find someone who makes it more obvious that they can solve their problem.

Your Customer Proposition

When I work with a new client, the first thing I do is work on their customer proposition:

  • What do they do – both from their point of view and more importantly from the customer’s point of view.
  • What problems in their customers’ lives do they solve.
  • What benefits do they provide.
  • How do they differ from their competitors – what makes them stand out and why should customers choose to do business with them.

But your customer proposition needs to be about more than just what you do.

You have to make it easy for people to decide to do business with you and that will entail removing the risk of trading with you.

  • Find a way to let them test drive your service – a free trial, a free consultation etc.
  • Provide a guarantee – if you can offer them their money back or some kind of recompense if they’re not entirely satisfied with your service, you take away all the risk for them.This makes it very much easier for them to decide to buy from you.

If you’re struggling to devise your customer proposition I have got a special offer for you.

I will run a Customer Proposition Session with you for just £199.

We’ll  create a killer offering for your prospects so turning your website visitors into enquirers and delivering a steady flow of new business.

To set up your session, contact me on mikejennings@marketingsurrey.co.uk  or call me on 01483 200387.

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Facebook Reduce The Number Of Business Posts You’ll See

It’s amazing isn’t it. Facebook change the type of posts you will see in your newsfeed and it makes the national news.

Why is that so newsworthy?

Because about 38 million people in the UK are on Facebook which is about 60% of the population.

In simple terms what they’ve said is that in future you’ll see more posts from family and friends in your newsfeed and fewer business posts.

What this means is that very few people will see posts you put up on your business page which will make it virtually useless as a marketing tool for your business.

So why have Facebook changed the type of post you’ll see?

Well there’s are the reasons they’ve announced and then there are the real reasons.

What they’ve said is they want users to have “more meaningful interactions” and that connecting with people they care about is good for people’s mental wellbeing.

But the truth behind all this though is the fact that the length of time people are spending on Facebook has fallen by 7%. They believe this is due to the amount of professionally made content from brands and business.

And the other reason?

If businesses can’t get their message out to their audience through regular posting, then they’re going to have to use Facebook’s Ad platform. This is where Facebook make almost all their money.

The good news is that Facebook advertising is possibly the most effective form of advertising around today.

In the past if you put an ad in the local paper only a small percentage of the readership would see it and an even smaller percentage would be interested in it.

But Facebook enables you to target your audience with a level of precision never known before. You can target by:
• Age
• Sex
• Interests
• Location
Any virtually any other metric you care to think of – Facebook knows everything about us.

It also works on a pay per click basis so there’s no wasted expenditure – you only pay when someone clicks on your ad and goes to your website or landing page.

Facebook advertising is:
• Immediate – set it up this morning and your ads will appear this afternoon.
• Measurable – you can track exactly what you spend against the results you get
• Easy to experiment – you can trial any number of different ads to discover which works best

So if you want a regular stream of new leads, you’re currently not using the most powerful and cost effective advertising medium the world has ever seen and you want to help Mark Zuckerberg save for his old age, get in touch on mikejennings@marketingsurrey.co.uk or call me on 01483 200387

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4 Ways To Boost Email Click-Through Rates

There are many hurdles to jump when it comes to email marketing.

Many marketers, rightly so, put a great deal of focus into a compelling subject line and interesting content.

While these are important, it’s equally necessary to make sure you’ve considered your click-through rate, and have done everything you can to ensure the highest number of clicks possible.

Having customers interact with your email promotes better engagement for your marketing and can lead to more sales and business.

With this in mind, here are four ways to boost email click through rates.

1. Add Links to All Pictures

If you want people to click through to a link in your email then avoid only offering the link once.

You should incorporate the link as often as you can, and one really subtle way to do this is to make sure any images within the email have the link added.

Many people are more enticed to click on images than text, so you could see a huge increase with this simple tip.

 

2. Make Your Call to Action Compelling

Rather than a simple line of text for your call to action, try a more attractive and compelling tactic.

Colourful buttons and arrows are one way to catch the eye and can be really effective at making sure customers do what you’re asking of them.

Be it ‘Buy now’, ‘Contact us’ or ‘Find out more’, a little effort goes a long way.

 

3. Make Everything Mobile Friendly

It’s really important to ensure all emails are mobile friendly. The number of people who check their emails on a mobile device has grown in recent years.

It’s equally important that the site your customers will click through to is mobile friendly, as well.

 

4. Add Social Graphics

A small social media icon at the bottom of an email can produce surprisingly high click through rates. Link any social media accounts associated with your business at the very end of your email.

Many people are interested in at least one social media platform, and this is a great way to build your following outside of emails and boost that click-through!

 

If you’d like more help or are looking for a marketing consultant Surrey don’t hesitate to contact me today.

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The Importance Of Planning

So here we are in late August.

 

The kids are still off school and half the world is on the beach.

 

I regularly hear people saying that it’s not worth doing too much marketing as so many people are away.

 

Not surprisingly I don’t buy that one but if that’s your opinion I would urge you to use the next few weeks to plan your marketing for the rest of the year.

Read more

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Stuck for Blog Ideas?

There are many benefits to having your own business blog.

As you can see from my regular blog updates, I’m a big believer in blogging!

Not only is it a great way to communicate with your customers, it’s also useful for displaying your authority in your industry not to mention that Google loves fresh content and will reward your site’s rankings accordingly.

Sometimes, however, finding inspiration for your latest blog post can be tough. I know how difficult it can be to find something new to write about every week.

Take a look at some of my ideas for blog writing – hopefully, you can use these to get your creative juices flowing.

blog

Think About Wider Concerns

Customers and potential customers don’t want to read blogs that are solely promotional or talking about your products and services.

A blog shouldn’t be all about your company, it should address the wider concerns of your customers.

For example: if you sell men’s clothes, you could be blogging about sport and entertainment.

These sorts of blogs will be easily shared and will draw readers to your site.

Check Out Current Events

The news can be a great source of inspiration for blog topics.

No matter what industry you’re in, there’s bound to be something relevant to your business and customers.

For example: a travel company would find plenty to blog about with news articles concerning how the exchange rate has been affected by the process of Brexit or even Donald Trump’s recent ban on citizens of specific countries from entering the USA.

These blogs will show off your authority in your industry, demonstrating to customers that you know what you’re talking about.

News Update Concept

Start a Series

A series of blogs can be great to use when you’re struggling for ideas.

This could include anything from a series of ‘How To’s’, to ‘Product Spotlights’, to ‘Frequently Asked Questions’.

For example: if you are a plumber, you could run a troubleshooting series to talk about common problems that wouldn’t require your services.

These blogs will help to develop your readership who are likely to come back and read more if they know that this is part of a series.

While writing a blog is a great business tool, it is easy to let it become stagnant.

Make sure to keep that creativity up by using ideas such as these and you should be on your way to a successful blog.

If you would like to know more about how you can use a blog to generate business, please don’t hesitate to get in touch with me by calling 01483 200387 or email me on info@bda.me.uk and I’ll be more than happy to help.

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How to Create the Perfect Business Website

Nowadays, websites are necessary for most, if not all, businesses, as they allow you to expand your online presence and attract a wider audience. Read more

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Some Fundamental Marketing Principals You Must Get Right

I’m hoping that we’re now officially into summer and like everyone else I’m hoping that we’re in for a great one.

 

But knowing the British weather, I’m certainly not banking on it.

 

So why my sudden interest in the weather?

Read more

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A Vital Copywriting Secret

When it comes to copywriting, you must remember that we’re all really self-centred.

I don’t care how wonderful your product or service is compared to everyone else. So what if it’s faster, cleaner, smarter than what I currently use.

It only becomes important and relevant when you do the one key thing.

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What is PPC and How Does it Help a Marketing Strategy?

Internet marketing is made up of a variety of different departments who work together to create a solid marketing campaign for your business. Part of this process is dedicated to generating interest in your website through various different methods and techniques so that you begin to get recognised as a reputable source and therefore fare better on the world wide web as a company.

One of the ways in which this can be achieved is through Pay Per Click marketing – or PPC as it is more commonly known. Unless you are heavily involved with the online marketing industry, you may never have heard of this term being used before, so what does it mean? How does it help an online marketing strategy?

Read more

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Business Development Advisors

Mike Jennings from BDAWelcome to Help to Grow my Business – a blog brought to you by Mike Jennings of Business Development Advisors.

We are business development experts, based just outside Guildford in Surrey. We work with small and medium sizes companies to rapidly grow their turnover and more importantly their profit. We generate new customers for our clients and make sure that they retain and maximise the value of their existing customers.

We will bring rapid and sustainable growth to your business.

For an initial, no obligation chat to find out how Business Development Advisors can help your business either call us on 01483 200387 or fill out the Contact  Us form