5 ways to sell more with your emails
Email marketing is one of the most powerful and effective ways to sell… just about anything.
But it only works when you do it right.
So here are 5 ways to get more sales from your email marketing:
1. Stop trying to sell so hard.
This is counterintuitive but probably the best lesson you’ll ever learn from anyone about email marketing.
Yes, you need to sell to make a living, and yes this is ultimately your reason for writing the emails. But people are being bombarded day in day out by countless emails all trying the same hard-sell. And in the main, they’re sick and tired of it. There isn’t a slick, sneaky or secret copywriting technique they haven’t seen — and yawned at — a dozen times already this week.
2. Get your emails opened and read.
Obvious, but easily missed, this one. Your subject line plays the same role as a headline does in your print ads or sales letters: it tells the reader, “hey, you need to read this because it’s going to benefit you“.
So clever and witty subject lines are out, and short, direct, specific and benefit-orientated subject lines are in. If your email is about saving money on washing-up liquid, then your subject line should be “How to save money on your washing up liquid“, and not “Are you being taken to the cleaners?”
3. Email regularly and often.
I email my list every week and my unsubscribe rate is very low.
Why?
Because I deliver quality content about marketing issues which are relevant to all businesses. If the content of your emails is irrelevant to your audience, your open rate will be low, your unsubscribe rate will be high and your sales rate will be abysmal.
4. Offer real value
If your emails don’t contain valuable content and are just thinly-disguised sales-pitches, no one is going to buy from you.
Why?
Because your emails are your ambassadors. If your emails are low quality they won’t create the rapport and trust needed for people to decide to buy from you.
If your emails are slipshod and poorly executed isn’t it likely that your products or services will be the same.
5. Remember the call to action
Remember the golden rule… if you want them to do something… tell them exactly what they need to do in terms even a child would understand.
Be clear and unambiguous. Tell them what to do, why they need to do it and to do it NOW. Simple — yet so few business owners do it.