Attention to detail
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Your Attention To Detail

Your attention to detail will make a massive difference to both your marketing and to your business.

My wife and I were away last week in the West Country.

We stayed mainly in B&Bs which were generally really nice.

To get traffic to their websites, they have to be on the major portals – Booking.com and Hotels.com.

They live and die by the customer ratings they receive and a couple of owners told me how one poor review can have a massive impact on their score.

The equivalent for your business is testimonials.

They provide the social proof that potential customers are looking for.

So remember to chase your customers for a testimonial as you can never have too many positive comments from happy customers.

However my wife and I were discussing what it takes to get those really good reviews – the 10/10 scores.

These days we take the basics for granted:

  • A comfortable bed
  • A good breakfast
  • Spotlessly clean room
  • A decent sized TV

Once the basics are in place it’s the little touches, the attention to detail, that makes the difference:

  • Nice quality toiletries
  • Soft fluffy towels
  • A carafe of drinking water
  • Some nice biscuits
  • Being offered a cup of tea when you arrive
  • Warm and friendly hosts

None of these things are very expensive but they make a real difference.

It all comes down to the care, attention and love that you bring to your business and as one of our hosts said “providing a service that they would want to experience themselves”.

So what should you do to ensure your business is delivering the right level of service at every stage of the customer journey?

Break your business down into chunks representing each stage of the process a customer will go through when dealing with your business.

Then look and see if there is something extra that you can add in that will make the experience more professional, more impressive, more valuable and more memorable.

If you’re struggling to identify what you need to do, go back to my B&B owner and ask yourself what would you like to experience at every stage of the transaction.

I’m sure the main elements (the comfy bed) are already in place and you probably just need to add a few little touches.

It’s this attention to detail that your customers will remember and will ensure they give you the 10/10 mark.

If you need help with any aspect of the process, give me a shout on mikejennings@marketingsurrey.co.uk or call me on 01483 200387.