Facebook Ads are different to Google Ads and your approach should be too.
However both are great ways to generate leads and lead generation is the key marketing challenge for most SMEs.
Obviously each lead has to be converted, but generating…
https://marketingsurrey.co.uk/wp-content/uploads/2018/03/twitter-292994_1920-1024x683.jpg6831024Mike Jenningshttps://marketingsurrey.co.uk/wp-content/uploads/2018/02/logo.pngMike Jennings2019-02-08 15:23:462019-02-08 15:23:46Facebook Ads Are Different
Average spend is a key metric for small businesses and one of the key levers for growing a business.
My business is all about growing my clients’ businesses.
Growing their turnover and their profit.
I’m sure you’re aware that…
https://marketingsurrey.co.uk/wp-content/uploads/2019/02/photo-1518183214770-9cffbec72538.jpg333500Mike Jenningshttps://marketingsurrey.co.uk/wp-content/uploads/2018/02/logo.pngMike Jennings2019-02-01 15:43:012019-02-01 15:43:01The Easiest Way To Increase Average Spend
I was on a webinar last week about creating a marketing plan.
What made it interesting was the planning process was built around the jobs your marketing has to achieve.
It was basically a five step process, where your marketing has to…
https://marketingsurrey.co.uk/wp-content/uploads/2019/01/photo-1524048824421-51d2958dc634.jpg333500Mike Jenningshttps://marketingsurrey.co.uk/wp-content/uploads/2018/02/logo.pngMike Jennings2019-01-25 15:46:472019-01-25 15:46:47Creating Your Marketing Plan
Google Ads is probably the most important tool at the disposal of marketers.
Google Ads has been through a lot of changes in the last few years.
The concept is still the same but a lot of the details have changed.
And yes it has become…
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Making sure you’re visible on Google must be a key priority for small businesses.
This is perhaps the most important single thing you can do to ensure your business performance in 2019.
It’s very easy these days to get carried away…
https://marketingsurrey.co.uk/wp-content/uploads/2019/01/photo-1536009197840-7b923cc3e195.jpg625500Mike Jenningshttps://marketingsurrey.co.uk/wp-content/uploads/2018/02/logo.pngMike Jennings2019-01-11 16:41:342019-01-11 16:41:34Make Sure You’re Visible On Google
Creative thinking and thinking differently are vitally important in marketing.
Following the herd and doing what everyone else does will give you the results everyone else gets.
Surely that’s not what you want?
A classic example of…
https://marketingsurrey.co.uk/wp-content/uploads/2018/12/photo-1513885785268-beb7ade082c4.jpg333500Mike Jenningshttps://marketingsurrey.co.uk/wp-content/uploads/2018/02/logo.pngMike Jennings2018-12-21 12:50:412018-12-21 12:50:41The Importance Of Creative Thinking
What’s the objective of your marketing?
I would assume it’s to win and retain new customers.
There are a number of steps which need to be gone through before someone decides to become a customer.
I’m talking about the “Know,…
https://marketingsurrey.co.uk/wp-content/uploads/2018/12/photo-1516321165247-4aa89a48be28.jpg315500Mike Jenningshttps://marketingsurrey.co.uk/wp-content/uploads/2018/02/logo.pngMike Jennings2018-12-14 15:48:062018-12-14 15:48:06The Objective Of Your Marketing
Theresa May has been guilty of some classic marketing mistakes recently.
I’m referring to her trip around the country trying to sell her Brexit deal to the people.
I really wouldn’t suggest that you get her to do your marketing as…
Nothing highlights the difference between small business marketing and corporate marketing more than the annual John Lewis Christmas ad.
This has become an annual phenomenon.
All the other retailers release their ads but we all wait for…
https://marketingsurrey.co.uk/wp-content/uploads/2018/11/Elton.jpg168300Mike Jenningshttps://marketingsurrey.co.uk/wp-content/uploads/2018/02/logo.pngMike Jennings2018-11-30 17:53:162018-12-03 15:32:19The Right Kind Of Marketing For A Small Business