Successful marketing is vital to the success of almost any business.
Yet when I think of the way many businesses approach marketing, it reminds me of Theresa May’s approach to Brexit.
Personally I’m so sick of Brexit.
I received some important marketing lessons last week.
I came home one day to find a large, flat, brown box on the door mat.
It was from a company called Bloom and Wild and it was obvious that it contained flowers.
Assuming they were…
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I was reminded of the classic marketing mistakes small businesses make on a recent family holiday in India.
In India, you know you’re going to get constantly hassled by people trying to sell you cheap tat.
Their approach always reminds…
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What are the key ingredients for marketing success.
I’m going to explain by using the example of the England rugby team
Now I’m a big rugby fan.
I had been really looking forward to last Saturday’s England/Wales game.
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It’s vital that your landing pages convert visitors to enquirers and customers.
So while the key first stage in the process is getting the click, converting the click is just as important, if not even more so.
So what makes good landing…
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Facebook Ads are different to Google Ads and your approach should be too.
However both are great ways to generate leads and lead generation is the key marketing challenge for most SMEs.
Obviously each lead has to be converted, but generating…
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Average spend is a key metric for small businesses and one of the key levers for growing a business.
My business is all about growing my clients’ businesses.
Growing their turnover and their profit.
I’m sure you’re aware that…
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I was on a webinar last week about creating a marketing plan.
What made it interesting was the planning process was built around the jobs your marketing has to achieve.
It was basically a five step process, where your marketing has to…
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Google Ads is probably the most important tool at the disposal of marketers.
Google Ads has been through a lot of changes in the last few years.
The concept is still the same but a lot of the details have changed.
And yes it has become…
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