The ability to write headlines that demand attention and make readers take action, is a key marketing skill.
I came back from holiday recently.
You know what it’s like when you’ve been away – your email inbox is full of absolute…
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The benefit of having an effective marketing funnel is when you get new prospect and you don’t have to do any selling.
You speak to your prospect and they’ve decided in advance that they want to do business with you.
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If you can find a way to tie customers to your business and generate regular repeat income, you will create a wonderfully secure basis for your business.
I had to buy a new printer recently.
Printers are a classic market where the hardware…
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Within the crowded markets we all operate in, it’s vital that you make it clear what your brand stands for.
Wimbledon’s just recently finished but raised an issue that I want to look at today.
Because the World Cup and Wimbledon…
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I had a meeting last week with a guy whose business is virtual offices, who needed a small business digital marketing strategy.
Basically for a monthly fee, he provides a prestigious central London address, a telephone answering service,…
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In this post I want to outline some basic marketing techniques which would be suitable for a small local business.
I had my hair cut yesterday in the same place I’ve been going to for years.
Are they particularly good?
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I was reminded last week on the importance of consistency in your marketing.
I went to see a business who do kitchens and fitted bedroom furniture.
Their websites are both pretty good. A bit wordy maybe and you could tell they…
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For all small businesses, one of the key marketing issues is how can you differentiate your business from your competitors.
You must give your customers real and tangible reasons to choose you.
I was at a marketing seminar last week, part…
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For most of us our website is our primary selling tool.
But how good is your website at converting visitors to enquirers?
If it doesn’t convert, the primary reason will be that it’s not satisfying your visitors’…
https://marketingsurrey.co.uk/wp-content/uploads/2018/04/pexels-photo-177598.jpg350525Mike Jenningshttp://marketingsurrey.co.uk/wp-content/uploads/2018/02/logo.pngMike Jennings2018-04-24 15:21:152018-04-24 15:21:15Ensure Your Website Overcomes Prospects' Objections