Theresa May has been guilty of some classic marketing mistakes recently.
I’m referring to her trip around the country trying to sell her Brexit deal to the people.
I really wouldn’t suggest that you get her to do your marketing as…
Nothing highlights the difference between small business marketing and corporate marketing more than the annual John Lewis Christmas ad.
This has become an annual phenomenon.
All the other retailers release their ads but we all wait for…
https://marketingsurrey.co.uk/wp-content/uploads/2018/11/Elton.jpg168300Mike Jenningshttp://marketingsurrey.co.uk/wp-content/uploads/2018/02/logo.pngMike Jennings2018-11-30 17:53:162018-12-03 15:32:19The Right Kind Of Marketing For A Small Business
What is the best way to sell?
Once you’ve learnt the best way to sell, business becomes so much easier.
The sad truth is that most people are rubbish at sales.
Because they’re selling.
While most people love to buy they…
https://marketingsurrey.co.uk/wp-content/uploads/2018/11/images.jpg194259Mike Jenningshttp://marketingsurrey.co.uk/wp-content/uploads/2018/02/logo.pngMike Jennings2018-11-27 13:17:082018-11-27 13:17:08The Best Way To Sell
It’s great in my job when traditional and digital marketing work together.
I went to see the most niche business you can imagine the other day.
They’re a start-up hiring out gowns for student graduation ceremonies.
https://marketingsurrey.co.uk/wp-content/uploads/2018/11/photo-1523050854058-8df90110c9f1.jpg333500Mike Jenningshttp://marketingsurrey.co.uk/wp-content/uploads/2018/02/logo.pngMike Jennings2018-11-16 17:22:372018-11-16 17:22:37Traditional And Digital Marketing
The importance of marketing regularly cannot be overstressed.
Because a major problem that small businesses suffer from is that nobody knows they exist.
If every company in your target audience within a thirty mile radius knew…
https://marketingsurrey.co.uk/wp-content/uploads/2018/11/photo-1539966903171-89770f33f468.jpg333500Mike Jenningshttp://marketingsurrey.co.uk/wp-content/uploads/2018/02/logo.pngMike Jennings2018-11-09 14:09:272018-11-09 14:10:42The Importance of Marketing Regularly
How do you go about re-building your brand, if for some reason it’s become tired or tarnished?
The example I’m going to use is the England football team and what happened at the World Cup last summer.
The England football brand has…
https://marketingsurrey.co.uk/wp-content/uploads/2018/11/photo-1530176784432-ceef46d9a34d.jpg667500Mike Jenningshttp://marketingsurrey.co.uk/wp-content/uploads/2018/02/logo.pngMike Jennings2018-11-02 16:53:092018-11-02 16:53:09Re-Building Your Brand
I received a marketing masterclass the other day.
A flyer came through the door that ticked so many marketing boxes that I wanted to share it.
It was from a company called The Eve Mattress and guess what - they sell mattresses.
Your customer proposition is one of the key determinants of your business success.
Last Friday I was working with a Client who has a couple of businesses.
I have already done the website for one of his businesses and am now starting on…
The ability to write headlines that demand attention and make readers take action, is a key marketing skill.
I came back from holiday recently.
You know what it’s like when you’ve been away – your email inbox is full of absolute…
https://marketingsurrey.co.uk/wp-content/uploads/2018/09/Write-headlines.jpg368500Mike Jenningshttp://marketingsurrey.co.uk/wp-content/uploads/2018/02/logo.pngMike Jennings2018-09-28 16:56:132018-09-28 16:56:13Write Headlines That Demand Attention