You want your marketing to work like a well oiled marketing machine.
You set it up and your marketing happens automatically.
I compare your marketing to a machine such as a bike.
I took my bike in for a tune up recently.
The marketing process can be broken down into a few clearly
At this time of year when Spring is springing, you can see
how the marketing process is similar to the process of nature especially of
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Giving away free information is something many people aren’t
My contention is that giving should start at work in your
So what am I talking about?
I’m talking about one of the most counter intuitive but in
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Two important marketing principles occurred to me as I
watched the London Marathon last weekend.
When fun runners start their training, my guess is that they’re quite apprehensive and not convinced that competing is really such a good…
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It’s vital that you understand and adhere to the rules of
In other areas of life rules may be there to be broken.
A headline in the Times earlier this week read:
Tory Brexiteers rewrite the
rules in fresh bid to oust Theresa…
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Facebook Ads is of course a Pay Per Click advertising
platform but it’s very different to Google Ads.
With Google people are actively looking for a solution to
So advertisers can basically say “here’s what I’ve…
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The way you follow up your leads will probably determine the
success of your business.
Marketing generates the enquiry and it’s the job of sales to
convert the lead into a customer.
But the problem is you can have all the leads in the…
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Successful marketing is vital to the success of almost any business.
Yet when I think of the way many businesses approach marketing, it reminds me of Theresa May’s approach to Brexit.
Personally I’m so sick of Brexit.
I received some important marketing lessons last week.
I came home one day to find a large, flat, brown box on the door mat.
It was from a company called Bloom and Wild and it was obvious that it contained flowers.
Assuming they were…
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