Google Ads is probably the most important tool at the disposal of marketers.
Google Ads has been through a lot of changes in the last few years.
The concept is still the same but a lot of the details have changed.
And yes it has become…
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Making sure you’re visible on Google must be a key priority for small businesses.
This is perhaps the most important single thing you can do to ensure your business performance in 2019.
It’s very easy these days to get carried away…
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Creative thinking and thinking differently are vitally important in marketing.
Following the herd and doing what everyone else does will give you the results everyone else gets.
Surely that’s not what you want?
A classic example of…
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What’s the objective of your marketing?
I would assume it’s to win and retain new customers.
There are a number of steps which need to be gone through before someone decides to become a customer.
I’m talking about the “Know,…
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Theresa May has been guilty of some classic marketing mistakes recently.
I’m referring to her trip around the country trying to sell her Brexit deal to the people.
I really wouldn’t suggest that you get her to do your marketing as…
Nothing highlights the difference between small business marketing and corporate marketing more than the annual John Lewis Christmas ad.
This has become an annual phenomenon.
All the other retailers release their ads but we all wait for…
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What is the best way to sell?
Once you’ve learnt the best way to sell, business becomes so much easier.
The sad truth is that most people are rubbish at sales.
Because they’re selling.
While most people love to buy they…
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It’s great in my job when traditional and digital marketing work together.
I went to see the most niche business you can imagine the other day.
They’re a start-up hiring out gowns for student graduation ceremonies.
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The importance of marketing regularly cannot be overstressed.
Because a major problem that small businesses suffer from is that nobody knows they exist.
If every company in your target audience within a thirty mile radius knew…
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