Within the crowded markets we all operate in, it’s vital that you make it clear what your brand stands for.
Wimbledon’s just recently finished but raised an issue that I want to look at today.
Because the World Cup and Wimbledon…
https://marketingsurrey.co.uk/wp-content/uploads/2018/07/photo-1530915534664-4ac6423816b7.jpg333500Mike Jenningshttp://marketingsurrey.co.uk/wp-content/uploads/2018/02/logo.pngMike Jennings2018-07-20 15:25:182018-07-20 15:30:34Make It Clear What Your Brand Stands For
I had a meeting last week with a guy whose business is virtual offices, who needed a small business digital marketing strategy.
Basically for a monthly fee, he provides a prestigious central London address, a telephone answering service,…
https://marketingsurrey.co.uk/wp-content/uploads/2018/07/photo-1517430816045-df4b7de11d1d.jpg333500Mike Jenningshttp://marketingsurrey.co.uk/wp-content/uploads/2018/02/logo.pngMike Jennings2018-07-13 14:47:552018-07-13 14:47:55A Small Business Digital Marketing Strategy
In this post I want to outline some basic marketing techniques which would be suitable for a small local business.
I had my hair cut yesterday in the same place I’ve been going to for years.
Are they particularly good?
https://marketingsurrey.co.uk/wp-content/uploads/2018/06/photo-1518220950441-a7788dff3dd6.jpg334500Mike Jenningshttp://marketingsurrey.co.uk/wp-content/uploads/2018/02/logo.pngMike Jennings2018-06-14 14:09:012018-06-14 14:09:01Basic Marketing Techniques For A Local Business
I was reminded last week on the importance of consistency in your marketing.
I went to see a business who do kitchens and fitted bedroom furniture.
Their websites are both pretty good. A bit wordy maybe and you could tell they…
https://marketingsurrey.co.uk/wp-content/uploads/2018/06/photo-1507089947368-19c1da9775ae.jpg331500Mike Jenningshttp://marketingsurrey.co.uk/wp-content/uploads/2018/02/logo.pngMike Jennings2018-06-06 16:41:182018-06-07 10:00:25The Importance Of Consistency In Your Marketing
For all small businesses, one of the key marketing issues is how can you differentiate your business from your competitors.
You must give your customers real and tangible reasons to choose you.
I was at a marketing seminar last week, part…
https://marketingsurrey.co.uk/wp-content/uploads/2018/05/bianka-csenki-238046-unsplash.jpg34565184Mike Jenningshttp://marketingsurrey.co.uk/wp-content/uploads/2018/02/logo.pngMike Jennings2018-05-31 16:52:592018-06-07 09:59:51How To Differentiate Your Business From Your Competitors
For most of us our website is our primary selling tool.
But how good is your website at converting visitors to enquirers?
If it doesn’t convert, the primary reason will be that it’s not satisfying your visitors’…
https://marketingsurrey.co.uk/wp-content/uploads/2018/04/pexels-photo-177598.jpg350525Mike Jenningshttp://marketingsurrey.co.uk/wp-content/uploads/2018/02/logo.pngMike Jennings2018-04-24 15:21:152018-04-24 15:21:15Ensure Your Website Overcomes Prospects' Objections
Email marketing is one of the most reliable ways to generate new clients.
This last week I was also contacted by two people from my email list both of whom need help with their websites.
I communicate with my list every Wednesday, as I…
https://marketingsurrey.co.uk/wp-content/uploads/2018/04/images.jpg168300Mike Jenningshttp://marketingsurrey.co.uk/wp-content/uploads/2018/02/logo.pngMike Jennings2018-04-04 14:50:552018-04-04 16:55:30Use Email Marketing To Regularly Generate New Clients
I cannot overstate the importance of having a standout customer proposition.
I’m going to relate this to politics and the current situation with our EU negotiations.
The pressure on Theresa May seems to be increasing by the day.
https://marketingsurrey.co.uk/wp-content/uploads/2018/03/May-Merkel.jpg450800Mike Jenningshttp://marketingsurrey.co.uk/wp-content/uploads/2018/02/logo.pngMike Jennings2018-02-16 12:46:082018-03-14 15:16:47The importance Of Having A Standout Customer Proposition
It’s amazing isn’t it. Facebook change the type of posts you will see in your newsfeed and it makes the national news.
Why is that so newsworthy?
Because about 38 million people in the UK are on Facebook which is about 60% of the population.
https://marketingsurrey.co.uk/wp-content/uploads/2018/03/twitter-292994_1920-1024x683.jpg6831024Mike Jenningshttp://marketingsurrey.co.uk/wp-content/uploads/2018/02/logo.pngMike Jennings2018-01-25 16:11:182018-03-14 15:16:47Facebook Reduce The Number Of Business Posts You'll See