I was reminded of the classic marketing mistakes small businesses make on a recent family holiday in India.
In India, you know you’re going to get constantly hassled by people trying to sell you cheap tat.
Their approach always reminds…
https://marketingsurrey.co.uk/wp-content/uploads/2019/03/depositphotos_44571497-stock-photo-indian-toys-street-seller-in.jpg253380Mike Jenningshttp://marketingsurrey.co.uk/wp-content/uploads/2018/02/logo.pngMike Jennings2019-03-15 17:07:382019-03-15 17:07:38Classic Marketing Mistakes Of Small Businesses
What are the key ingredients for marketing success.
I’m going to explain by using the example of the England rugby team
Now I’m a big rugby fan.
I had been really looking forward to last Saturday’s England/Wales game.
https://marketingsurrey.co.uk/wp-content/uploads/2019/02/images.jpg177284Mike Jenningshttp://marketingsurrey.co.uk/wp-content/uploads/2018/02/logo.pngMike Jennings2019-02-26 15:10:402019-02-26 15:10:40Marketing Success – The Key Ingredients
It’s vital that your landing pages convert visitors to enquirers and customers.
So while the key first stage in the process is getting the click, converting the click is just as important, if not even more so.
So what makes good landing…
https://marketingsurrey.co.uk/wp-content/uploads/2019/02/airline.jpg225300Mike Jenningshttp://marketingsurrey.co.uk/wp-content/uploads/2018/02/logo.pngMike Jennings2019-02-15 13:10:002019-02-15 13:10:00Landing Pages That Convert
Facebook Ads are different to Google Ads and your approach should be too.
However both are great ways to generate leads and lead generation is the key marketing challenge for most SMEs.
Obviously each lead has to be converted, but generating…
https://marketingsurrey.co.uk/wp-content/uploads/2018/03/twitter-292994_1920-1024x683.jpg6831024Mike Jenningshttp://marketingsurrey.co.uk/wp-content/uploads/2018/02/logo.pngMike Jennings2019-02-08 15:23:462019-02-08 15:23:46Facebook Ads Are Different
Average spend is a key metric for small businesses and one of the key levers for growing a business.
My business is all about growing my clients’ businesses.
Growing their turnover and their profit.
I’m sure you’re aware that…
https://marketingsurrey.co.uk/wp-content/uploads/2019/02/photo-1518183214770-9cffbec72538.jpg333500Mike Jenningshttp://marketingsurrey.co.uk/wp-content/uploads/2018/02/logo.pngMike Jennings2019-02-01 15:43:012019-02-01 15:43:01The Easiest Way To Increase Average Spend
I was on a webinar last week about creating a marketing plan.
What made it interesting was the planning process was built around the jobs your marketing has to achieve.
It was basically a five step process, where your marketing has to…
https://marketingsurrey.co.uk/wp-content/uploads/2019/01/photo-1524048824421-51d2958dc634.jpg333500Mike Jenningshttp://marketingsurrey.co.uk/wp-content/uploads/2018/02/logo.pngMike Jennings2019-01-25 15:46:472019-01-25 15:46:47Creating Your Marketing Plan
Google Ads is probably the most important tool at the disposal of marketers.
Google Ads has been through a lot of changes in the last few years.
The concept is still the same but a lot of the details have changed.
And yes it has become…
https://marketingsurrey.co.uk/wp-content/uploads/2019/01/photo-1511296265581-c2450046447d.jpg625500Mike Jenningshttp://marketingsurrey.co.uk/wp-content/uploads/2018/02/logo.pngMike Jennings2019-01-18 16:14:362019-01-18 16:14:36Google Ads Will Ensure Your Business Can Be Found
Making sure you’re visible on Google must be a key priority for small businesses.
This is perhaps the most important single thing you can do to ensure your business performance in 2019.
It’s very easy these days to get carried away…
https://marketingsurrey.co.uk/wp-content/uploads/2019/01/photo-1536009197840-7b923cc3e195.jpg625500Mike Jenningshttp://marketingsurrey.co.uk/wp-content/uploads/2018/02/logo.pngMike Jennings2019-01-11 16:41:342019-01-11 16:41:34Make Sure You’re Visible On Google
Creative thinking and thinking differently are vitally important in marketing.
Following the herd and doing what everyone else does will give you the results everyone else gets.
Surely that’s not what you want?
A classic example of…
https://marketingsurrey.co.uk/wp-content/uploads/2018/12/photo-1513885785268-beb7ade082c4.jpg333500Mike Jenningshttp://marketingsurrey.co.uk/wp-content/uploads/2018/02/logo.pngMike Jennings2018-12-21 12:50:412018-12-21 12:50:41The Importance Of Creative Thinking