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The Biggest Marketing Mistake

What do you think is the single biggest marketing mistake you as a business owner can make?

 

Ever wondered?

 

Now of course nobody gets it right all the time but the mistake I’m talking about is made by so many business owners.

 

So what’s the mistake, I hear you ask.

Questions

It’s doing nothing – not doing any marketing at all.

 

“Our business comes through word of mouth” is the standard explanation I hear.

 

Referrals are great. When one customer refers you to someone else who becomes a customer, it’s brilliant. It doesn’t cost you anything, they’re normally very enthusiastic customers, keen to sign up with you and the whole process endorses what you’re doing.

 

But people who say that seldom seem to be sitting on thriving businesses.

 

You know as well as I do that this is normally just an excuse. It’s not that they don’t know in theory what to do. They read books, go to seminars, attend webinars, they do everything except get on and do their marketing.

 

Do you know anyone like this?

 

I’m sorry to have to say it but these people are sabotaging their own businesses.

 

Instead of having a steady flow of new business coming in, they cut their prices just to generate enough business to pay the bills.

Closing down sale

If you can identify with this, my message is, stop procrastinating and get on and do it.

 

So what’s the worst that can happen?

 

You don’t get the result you’re looking for but hopefully you learn a lesson that means that next time it goes better or you decide to bring in someone who knows what they’re doing and will do it for you.

 

So what are some other classic mistakes to avoid:

  • Trusting your online marketing to your web designer – the clue is in the name – designer. These guys will make your website look great but they don’t know how to make your website work for you – to convert visitors into customers.
  • Not having a marketing funnel – a way of collecting contact details from website visitors so that you can market to them after they’ve left your website.
  • Not having a traffic strategy to drive visitors to your website. You can have the best website in the world but if no one finds it, then it’s useless.
  • Not emailing your list often enough because you’re worried that you’ll upset them and they’ll unsubscribe.

Email Stress

  • Doing generic brand awareness advertising instead of direct response advertising.
  • Not following up with prospects or giving up after one or two contacts.
  • Taking existing customers for granted and not having an on-going communication programme with them.

 

I could go on for ages but if you manage to avoid those classic mistakes, your marketing will be more effective than 95% of businesses out there.

 

However if you’re struggling to get your marketing done, now is the time to get in touch with me on mikejennings@marketingsurrey.co.uk, or by phone on 01483 200387.