Entries by Mike Jennings

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We all know the expression “Unique Selling Point” or USP and how important it is that our business is differentiated from our competitors. Personally I believe that while being unique is the ultimate objective, with so much competition, being genuinely unique is incredibly difficult. So I focus on developing propositions which give my customers “stand […]

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How To Dramatically Improve Your Marketing Effectiveness

Is your marketing as effective as it should be? Are you generating enough enquiries and leads every month? If the answer to these questions is yes, then you’re obviously good at marketing. If however the answer is no, the question is why not? Ask yourself whether your basic customer proposition is as attractive and powerful […]

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The World’s Most Powerful Business Generating Tool

So what is the world’s most powerful business generating tool? The answer is pay per click advertising. The real beauty of pay per click(PPC) is that it can dramatically improve your business’s performance in a remarkably short period of time. What Is PPC? PPC is simply a way to put an advertisement  for your website […]

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7 Secrets of Successful Small Business Advertising

When many people think of marketing, they automatically think of advertising. Personally I virtually never suggest my clients use traditional newspaper and magazine advertising. Why? Because most small business advertising doesn’t work. There are many more effective and less expensive ways to market your business. However if you are already advertising or plan to in […]

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The Five Big Mistakes Made By New And Growing Businesses

It’s a sad statistic that 80% of new businesses fail within their first five years. The following points are mistakes that individually can seriously damage your business. Put all together and you’ll become just another statistic. Trying To Sell Something People Don’t Want It sounds obvious but you’d be surprised. Choosing a good product to […]

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What Are The Most Powerful Words In Marketing?

The words you use to communicate with your customers are very important. Copy writing is all about hitting your prospects hot buttons and getting them to take action. There are certain words which when used correctly virtually guarantee you a great response rate. Below I’ve listed a number of these copy writing “power words”. Use […]