Entries by Mike Jennings

,

The importance Of Having A Standout Customer Proposition

I cannot overstate the importance of having a standout customer proposition. I’m going to relate this to politics and the current situation with our EU negotiations. The pressure on Theresa May seems to be increasing by the day. Her chances of survival are starting to look pretty slim. The problem is that she doesn’t seem […]

,

Facebook Reduce The Number Of Business Posts You’ll See

It’s amazing isn’t it. Facebook change the type of posts you will see in your newsfeed and it makes the national news. Why is that so newsworthy? Because about 38 million people in the UK are on Facebook which is about 60% of the population. In simple terms what they’ve said is that in future […]

,

4 Ways To Boost Email Click-Through Rates

There are many hurdles to jump when it comes to email marketing. Many marketers, rightly so, put a great deal of focus into a compelling subject line and interesting content. While these are important, it’s equally necessary to make sure you’ve considered your click-through rate, and have done everything you can to ensure the highest […]