Entries by Mike Jennings


The Objective Of Your Marketing

What’s the objective of your marketing? I would assume it’s to win and retain new customers. There are a number of steps which need to be gone through before someone decides to become a customer. I’m talking about the “Know, Like, Trust” process. To this end I send out an email to my database every […]


Classic Marketing Mistakes

Theresa May has been guilty of some classic marketing mistakes recently. I’m referring to her trip around the country trying to sell her Brexit deal to the people. I really wouldn’t suggest that you get her to do your marketing as I see two classic mistakes in what she’s doing. The wrong target audience She’s […]


The Right Kind Of Marketing For A Small Business

Nothing highlights the difference between small business marketing and corporate marketing more than the annual John Lewis Christmas ad. This has become an annual phenomenon. All the other retailers release their ads but we all wait for John Lewis’s. In case by any chance you haven’t seen this year’s, here it is: https://jland.partners/2qWsv5O So is […]


The Best Way To Sell

What is the best way to sell? Once you’ve learnt the best way to sell, business becomes so much easier. The sad truth is that most people are rubbish at sales. Why? Because they’re selling. While most people love to buy they hate being overtly sold to. Traditionally selling is all about overcoming objections, pushing […]

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Traditional And Digital Marketing

It’s great in my job when traditional and digital marketing work together. I went to see the most niche business you can imagine the other day. They’re a start-up hiring out gowns for student graduation ceremonies. Certain elements of their marketing are very straight forward. Their target audience couldn’t be any more clearly defined –  […]

The Importance of Marketing Regularly

The importance of marketing regularly cannot be overstressed. Why? Because a major problem that small businesses suffer from is that nobody knows they exist. If every company in your target audience within a thirty mile radius knew about your business and how you could help them, do you think you would do more business? Of […]


Re-Building Your Brand

How do you go about re-building your brand, if for some reason it’s become tired or tarnished? The example I’m going to use is the England football team and what happened at the World Cup last summer. The England football brand has suffered badly over the years due to poor performances and badly behaved players […]


A Marketing Masterclass

I received a marketing masterclass  the other day. A flyer came through the door that ticked so many marketing boxes that I wanted to share it. It was from a company called The Eve Mattress and guess what – they sell mattresses. So what made it a marketing masterclass? Clear design The design and text […]


Your Customer Proposition

Your customer proposition is one of the key determinants of your business success. Last Friday I was working with a Client who has a couple of businesses. I have already done the website for one of his businesses and am now starting on the second. The first part of the process is to develop the […]


Write Headlines That Demand Attention

The ability to write headlines that demand attention and make readers take action, is a key marketing skill. I came back from holiday recently. You know what it’s like when you’ve been away – your email inbox is full of absolute crap. I had best part of 1000 emails and it took me most of […]