Entries by Mike Jennings

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Your Marketing Machine

You want your marketing to work like a well oiled marketing machine. You set it up and your marketing happens automatically. I compare your marketing to a machine such as a bike. I took my bike in for a tune up recently. In the shop they will have looked at all the key issues – […]

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The Marketing Process

The marketing process can be broken down into a few clearly defined steps. At this time of year when Spring is springing, you can see how the marketing process is similar to the process of nature especially of growing vegetables. You see there are four stages to growing veg: Preparing the ground and getting ready […]

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Free Information

Giving away free information is something many people aren’t sure about. My contention is that giving should start at work in your business. So what am I talking about? I’m talking about one of the most counter intuitive but in fact best business strategies that you should be using and that is giving away your […]

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Two Important Marketing Principles

Two important marketing principles occurred to me as I watched the London Marathon last weekend. When fun runners start their training, my guess is that they’re quite apprehensive and not convinced that competing is really such a good idea. Isn’t that the way lots of small business owners feel about their marketing. But the runners […]

The Rules Of Marketing

It’s vital that you understand and adhere to the rules of marketing. In other areas of life rules may be there to be broken. A headline in the Times earlier this week read: Tory Brexiteers rewrite the rules in fresh bid to oust Theresa May Basically sections of the Conservative party are so desperate to […]

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Facebook Ads Need A Different Strategy

Facebook Ads is of course a Pay Per Click advertising platform but it’s very different to Google Ads. With Google people are actively looking for a solution to their problem. So advertisers can basically say “here’s what I’ve got, come and buy it”. Facebook Ads is very different. People aren’t searching. They’re scrolling through their […]

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How To Follow Up

The way you follow up your leads will probably determine the success of your business. Marketing generates the enquiry and it’s the job of sales to convert the lead into a customer. But the problem is you can have all the leads in the world, but if you don’t convert them, you still haven’t got […]

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Successful Marketing

Successful marketing is vital to the success of almost any business. Yet when I think of the way many businesses approach marketing, it reminds me of Theresa May’s approach to Brexit. Personally I’m so sick of Brexit. I can’t bear to listen to the unending debates and arguments any more. God knows what Theresa May […]

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Some Important Marketing Lessons

I received some important marketing lessons last week. I came home one day to find a large, flat, brown box on the door mat. It was from a company called Bloom and Wild and it was obvious that it contained flowers. Assuming they were for my wife, I was very surprised to find they were […]

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Classic Marketing Mistakes Of Small Businesses

I was reminded of the classic marketing mistakes small businesses make on a recent family holiday in India. In India, you know you’re going to get constantly hassled by people trying to sell you cheap tat. Their approach always reminds me of the marketing mistakes of so many small businesses, which is why so many […]