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8 Tips To Ensure Your Small Business Success

1. Niche Your Audience

There is a lot of competition out there and it’s tough. The worst thing you can do is to try and sell to everybody. Unless you’re Coca Cola you can’t be relevant to everyone. Much better to identify a small target group so that you can target your messages to them with laser like precision. With more limited budgets this is far more effective.

2. Your website is not a brochure

Long gone are the days when you can view your website as “an online brochure” and you have one just because everybody else does. Small business websites need to earn their keep and generate business.

3. You can’t ‘cheat’ Google – they’re smarter than you

A few years ago you may have got away with a bit of keyword stuffing or buying inbound links by the bucket load. Not any more. Google is focused on giving their customers the best results to their search and will rigorously analyse your site and your text for relevance. So focus on providing relevant, fresh and appealing content that will attract customers to your website.

4. Is traditional advertising right for you?

For most businesses these days, traditional advertising in local newspapers or magazines is rarely the best option. The costs are high and fixed, the targeting imprecise and you’re dealing with an increasingly sophisticated audience. If you’re dealing B to C where it’s difficult to get hold of prospects’ names and addresses it may still be relevant but proceed with caution and test on a small scale before you commit much money.

5. Blogging can be very powerful

Blogging is often overlooked as it demands significant input and because it’s not an overt sales medium. But it is a very powerful medium for demonstrating your expertise and is a great way to keep your website content fresh, which our good friend Google always appreciates.

6. The power of video

Today’s consumers are time strapped and want information fast. Many people, especially younger people are reading less and watching more. Video is a great mechanism for getting not only your message across but it also allows you to communicate your personality .

7. Facebook and Twitter may not be right for your business

Everyone’s become obsessed with social media. Every small business owner I work with says “Shouldn’t we be on Facebook and Twitter?” My response is always the same(how boring do I sound) If your audience are hanging out on social media then yes you should be part of the conversation. I mean it’s free and provides a quick and easy way to communicate with both customers and potential customers every day if you want. But if you serve an older demographic who are not spending their time on Facebook and Twitter then you’re wasting your time.

8. Make it mobile

The way people access the internet has changed and will go on changing. Web browsing from mobiles and tablets will outstrip PCs in the next few years. For certain categories such as mini cabs and restaurants it is absolutely vital but all of us need to make sure that our websites display effectively on these media. If it doesn’t you are potentially missing out on a large section of potential audience.