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7 Incredibly Simple Ways to Get More People to Read Your Content

To get people to read your communications you’ve got to write compelling copy.

So you slave over your words and then finally hit “publish,” and what happens?

Nothing.

No comments, no tweets, no phone calls.

So what’s wrong? Is your writing rubbish?

Probably not.

The solution may just be to present it better and make it easier to read.

Browsers Not Readers

In the digital age we’ve stopped reading and started browsing instead.

We’ve all heard the statistics of how long you have to grab the attention of your web site visitors. People scan text and pick out the relevant information.

Our task therefore is to present our information so that a scanning, browsing reader can quickly pick the information out of our text

1. Make It Snappy

Writing for the web is not the same as writing an essay at school.

Keep your sentences short. Keep your paragraphs short. Avoid large blocks of text. Readers are no longer prepared to engage with long, detailed arguments.

Start with your conclusion and then justify it with the supporting text. Readers immediately get the key message and can move on when they want.

2. Embrace The Line Break

There are few easier ways to make your content more readable. Even complex content can be made much more reader-friendly with the simple introduction of lots of white space. Feature one idea per paragraph, and keep them short — three or four sentences at most.

3. Break Up Your Content With Compelling Subheads

A strong headline is vital to engage readers in the first place.  Interesting sub heads break up the text and sign post the fact that there is interesting stuff later on.

Make your subheads intriguing, but informative and avoid making them too sensational. We’re not talking the Sun or Daily Mirror.

Ideally your reader should be able to get the gist just by reading your sub heads.

4. Use Bulleted Lists

  • They create interest readers can’t resist
  • They’re easy to scan
  • They look different from the rest of your text, so they provide a visual break for your reader

5. Add Relevant Links

Internal links back to your own corner stone content https://bda.me.uk/copywriting.html will keep people on your site and reading your best material.

External links demonstrate that you’ve researched the topic and aren’t claiming to have a monopoly on good content.

6. Use Strategic Formatting

Add emphasis to your web copy by bolding important concepts. You reader will be able to scan through and pick out the most important information at a glance.

Don’t highlight everything. Instead, emphasize the key points so the scanner can quickly pick them out.

7. Harness The Power Of Numbers

Numbering points is an incredibly effective way to both capture attention and to keep the reader involved.

If you don’t believe me have a look at the number of marketing books that have numbers in the title https://bda.me.uk/book.html

Good luck