Southern Counties Tea and Coffee are a family business who have been supplying the catering trade with tea, coffee and almost anything else they need for the last 30 years.
The growth of online retailers and the expansion of the major cash and carry chains had eaten into Southern Counties business. They had not kept up to date with their marketing with the result that turnover has been declining for several years. They needed someone to take control of their marketing and grow turnover but on a very tight budget.
Southern Counties had no web presence at all. The first priority was to create a website. I wrote all the text and oversaw the design and build of a new site.
We then needed to drive traffic to the site which I did via a Google Adwords campaign. Working with a limited budget, we regularly generated a click through rate above 10%
I then bought a database of appropriate caterers and implemented a regular email marketing campaign – mixing special offers with educational information. This has been backed up a direct marketing.
I’ve also used a campaign of Free offers, marketed via Adwords and email to the database, sending prospects to a sign up landing page. This activity alone has generated over 50 leads for their sales team to convert.
The free coffee campaign by itself has generated to date 52 leads.
The Adwords activity generates 3-4 new enquiries every week.
More intangibly, becoming active again within the market place, has dramatically raised Southern Counties profile within the catering community within Surrey and Sussex.
“Mike was referred to us by another supplier nearly two years ago as we were looking for someone to help us with our marketing at the time. In that time Mike has created a shiny new website to replace a very tired old one, Next was an Adwords campaign to drive traffic to the website. This has resulted in a regular stream of traffic and new prospects. He’s also created a database of prospects in the local area which we communicate with very regularly via email and direct mail. Our most recent campaign has generated 52 new leads in the last few weeks.
I would recommend Mike to any business who needs help with their marketing and generating new customers as he really knows what he’s doing.” Mark O’Brien, Partner, Southern Counties Tea and Coffee Company
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