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5 Tips For Getting More Visitors To Your Website

Getting more repeat visitors is an obvious goal for any website and a key element of small business marketing strategy.

For one, you don’t have to rely on the ever-changing whims of Google for repeat visitors.

Secondly, repeat visitors are by definition more loyal, which means they are more likely to buy from you and to  recommend you to other people.

And finally, more repeat visitors is a sign that your website is useful and valuable.

Increasing repeat visitors is not terribly complicated, but it does require effort. You can’t just write keyword-stuffed articles for the sake of search engine rankings; you have to actually put time and effort into your website. If you’re willing to take on the challenge, here are five simple tips..

1. Write quality content

Quality content is still the name of the game.

You can have the ugliest website in the world, but if your content is good enough, people will return. Quality content entices people to bookmark your website and check back regularly for updates.

What I mean by quality content is content that is written for the user and not just for search engines. Always write with your visitors in mind first. Give your visitors what they want and it will pay off in the long run. If search engine rankings are your only concern when you produce new content, you’re not going to be putting out good content.

Quality content is genuinely useful for the readers. It is content that is compelling, honest and unique. You can tackle everyday subjects, but add your own voice to the mix. Express your opinions and come across as having your own honest views. One of the most common mistakes from internet marketers is a tendency to write like a third-person corporate robot. Have a look at  popular websites in your industry and see how they write.

2. Allow Comments
I know how tempting it is to not allow comments. Not only do comments force you to waste time dealing with spam, but anonymous commenters can be brutal. They’ll bash your website, bash your article and bash any products you may be endorsing. But comments are great for generating repeat visitors.

Comments show that you’re not afraid to open your work up for criticism, that you are confident in your work and that you’re willing to hold open conversations with your readers. That increases the trust factor dramatically. If you write controversial content, people will comment back and forth on your website and have reasons to return to your website later.

Comments aren’t for every website, though. Corporate websites and sites that just sell things directly to consumers don’t normally benefit from commenting. The best websites for comments are those that publish articles regularly and try to engage the audience.

3. Include Outbound Links
Linking  to quality websites again shows confidence in your own website and it tells visitors that you are writing for their benefit. Your visitors are not going to just leave your website forever and forget about you if you link  to quality websites. In fact it will increase the perception of your website’s value.

As a side benefit, it is generally accepted that linking to good websites is helpful for search engine optimization. It increases the trust factor that your website has with Google. Wikipedia links out to multiple websites at the bottom of every single page and yet it still ranks well for countless terms.

4. Provide Something Useful and Unique
One of the best ways to turn your website into a visitor magnet is to provide something that is both useful and unique. Give your visitors something that they can’t get anywhere else. It can be an expert report, a tool to help them accomplish something or just exceptionally high quality content.

The internet is so big that you can start a new article on almost any topic and there’s a good chance that topic has already been discussed elsewhere. Don’t just rehash old ideas; give your visitors a reason to come back to your site. It doesn’t matter what area you’re in,  you need to find a way to stand out.

5. Update Your Website Regularly
Regularly updated content is a key way to attract repeat visitors. Add new posts regularly and your visitors will be more likely to come back to see what’s new.

Another major benefit of updating your site regularly is that Google loves new content, the more often you add new content, the more Google will reward you with better rankings.

Business Development Advisors can help you grow  your business and take it on to the next level. If you’d like to find out more please get in touch