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Should You Market Yourself on Social Media?

Social media marketing gives you the opportunity to market your business and build your brand.

Each platform offers a unique marketing experience and more platforms seem to be appearing almost every day.

The major social media sites like Facebook, Twitter, Google+, and LinkedIn seem to have become almost mandatory parts of your online presence.

But do you really need social media marketing and is it beneficial for you and your business?




Compared to some traditional marketing channels such as TV for example, social media marketing is very cost-effective.

It’s also the perfect space to build brand loyalty – social media allows for direct interaction with consumers and by showing them your personality and your business’ values, you can build your reputation and make useful connections.

This interactivity enables instant feedback on your products and services and even on your employees. For big companies, social media can be a way of discovering when employees are performing to a high standard or conversely when they’re underperforming.

Facebook, for example, with over 1 billion users, provides you with a huge guaranteed audience.

It allows you to reach consumers you otherwise might not be able to: not everyone buys a newspaper, or watches TV.

Consumers will share your content on other platforms if they like it, which can give you massive exposure.

Social media makes it easier to share videos, images, and articles, which can boost traffic and online sales by ranking in the search engines.

Fun, informative, and creative content will be shared multiple times on different platforms, and has the possibility of “going viral” – the holy grail for marketers.




Results from social media aren’t necessarily immediate.

Building a brand and a reputation takes time; you have to be active and update regularly with relevant content and be prepared to hang in for the long term.

Public backlash can be a big problem.

While social media can help to grow your business, you can also find yourself under public attack due to an employee’s actions.

These websites encourage people to share where they work and your employees may not represent your business and your brand in the way you would hope which can potentially ruin your reputation.

Negative feedback is easily visible to everyone and can quickly get out of hand. There are all sorts of people  on line and you can find yourself being attacked by ‘trolls’, ‘scammers’, or ‘spammers’, who enjoy nothing more than attacking companies and destroying their reputation.



How Does It Fit in Your Marketing Strategy?

In spite of the inherent dangers of social media, the fact is that the majority of companies are active to some degree on social media. These websites are commonly used by consumers to re-assure themselves that a company is who it says it is.

Businesses are expected to have an online presence nowadays and while a website is still necessary, by itself in is no longer enough.

Social media helps build trust and relationships with consumers, making them feel more connected with brands.

Social media platforms play a big part in content marketing and to be successful, your business has to adapt to popular consumer demands and needs, which includes being present on websites like Facebook and Twitter.



Marketing, whether traditional or done through social media, is a vital issue for businesses.

With constantly emerging marketing platforms, developing strategies for your business might be tricky.

If you have any questions about how to market yourself on social media, you can contact me on 01483 200 387 or mikejennings@marketingsurrey.co.uk and I’ll be happy to help. Alternatively, you can also find me on my Facebook, Twitter, Google+, and LinkedIn pages.