In this post I want to outline some basic marketing techniques which would be suitable for a small local business.
I had my hair cut yesterday in the same place I’ve been going to for years.
Are they particularly good?
http://marketingsurrey.co.uk/wp-content/uploads/2018/06/photo-1518220950441-a7788dff3dd6.jpg334500Mike Jenningshttp://marketingsurrey.co.uk/wp-content/uploads/2018/02/logo.pngMike Jennings2018-06-14 14:09:012018-06-14 14:09:01Basic Marketing Techniques For A Local Business
I was reminded last week on the importance of consistency in your marketing.
I went to see a business who do kitchens and fitted bedroom furniture.
Their websites are both pretty good. A bit wordy maybe and you could tell they…
http://marketingsurrey.co.uk/wp-content/uploads/2018/06/photo-1507089947368-19c1da9775ae.jpg331500Mike Jenningshttp://marketingsurrey.co.uk/wp-content/uploads/2018/02/logo.pngMike Jennings2018-06-06 16:41:182018-06-07 10:00:25The Importance Of Consistency In Your Marketing
For all small businesses, one of the key marketing issues is how can you differentiate your business from your competitors.
You must give your customers real and tangible reasons to choose you.
I was at a marketing seminar last week, part…
http://marketingsurrey.co.uk/wp-content/uploads/2018/05/bianka-csenki-238046-unsplash.jpg34565184Mike Jenningshttp://marketingsurrey.co.uk/wp-content/uploads/2018/02/logo.pngMike Jennings2018-05-31 16:52:592018-06-07 09:59:51How To Differentiate Your Business From Your Competitors
For most of us our website is our primary selling tool.
But how good is your website at converting visitors to enquirers?
If it doesn’t convert, the primary reason will be that it’s not satisfying your visitors’…
http://marketingsurrey.co.uk/wp-content/uploads/2018/04/pexels-photo-177598.jpg350525Mike Jenningshttp://marketingsurrey.co.uk/wp-content/uploads/2018/02/logo.pngMike Jennings2018-04-24 15:21:152018-04-24 15:21:15Ensure Your Website Overcomes Prospects' Objections
Email marketing is one of the most reliable ways to generate new clients.
This last week I was also contacted by two people from my email list both of whom need help with their websites.
I communicate with my list every Wednesday, as I…
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I cannot overstate the importance of having a standout customer proposition.
I’m going to relate this to politics and the current situation with our EU negotiations.
The pressure on Theresa May seems to be increasing by the day.
http://marketingsurrey.co.uk/wp-content/uploads/2018/03/May-Merkel.jpg450800Mike Jenningshttp://marketingsurrey.co.uk/wp-content/uploads/2018/02/logo.pngMike Jennings2018-02-16 12:46:082018-03-14 15:16:47The importance Of Having A Standout Customer Proposition
It’s amazing isn’t it. Facebook change the type of posts you will see in your newsfeed and it makes the national news.
Why is that so newsworthy?
Because about 38 million people in the UK are on Facebook which is about 60% of the population.
http://marketingsurrey.co.uk/wp-content/uploads/2018/03/twitter-292994_1920-1024x683.jpg6831024Mike Jenningshttp://marketingsurrey.co.uk/wp-content/uploads/2018/02/logo.pngMike Jennings2018-01-25 16:11:182018-03-14 15:16:47Facebook Reduce The Number Of Business Posts You'll See
With 2017 coming to an end, it’s the perfect chance to take a step back, reassess your goals and set plans for 2018.
Having a suitable plan in place is the most effective way to have a clear marketing focus and to be able to track results…
http://marketingsurrey.co.uk/wp-content/uploads/2018/03/meeting.jpg964998Mike Jenningshttp://marketingsurrey.co.uk/wp-content/uploads/2018/02/logo.pngMike Jennings2017-12-18 10:17:492018-03-14 15:16:47Your 4-Step Guide to Building an Effective Marketing Plan for 2018
There are many hurdles to jump when it comes to email marketing.
Many marketers, rightly so, put a great deal of focus into a compelling subject line and interesting content.
While these are important, it's equally necessary to make sure…